Can Facebook ads help business to business sales? Adam Proehl of Business2Community says ‘of course!’
There’s bound to be some opposition from those established in B2B marketing, but consider some of Proehl’s main points. Though users aren’t going to Facebook to look for what your business is offering, that doesn’t mean they can’t find your business that way. Because, regardless of why they’re there, all of your potential customers are likely visiting Facebook.
Plus, through remarketing, you can gain an additional way to reach users who visited your website and left without a conversion. At worst, you continue to make potential consumers aware of your brand and what you offer.
So, don’t think of Facebook as direct marketing, necessarily. But, do consider it helpful to your business.