On their own, individual marketing strategies like email marketing or focusing on social media can be very powerful in helping a brand grow, but too often companies forget that these strategies can be significantly more powerful on their own.
Email marketing and social media may not seem like the most compatible pair of marketing strategies to create marketing synergy, but in actuality the two go together like a horse and a carriage. The key is doing it the right way.
The infographic below from ReachMail shows how integrating your email and social media marketing can produce great results and how to do it right.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2015-08-20 15:19:352015-08-20 15:19:35Email and Social Media Marketing – Better Together [Infographic]
Pinterest doesn’t get the attention of some of the larger social sites such as Facebook or Twitter, but ignoring it when you’re considering which social networks to market on may be a huge mistake, especially if you are an e-commerce business.
Pinterest remains one of the highest converting social sites, and it absolutely dominates in conversions for specifically e-commerce related products.
As with all social sites, however, your marketing will fall on deaf ears if you approach it from the wrong angle. Just as tone-deaf advertisers get ignored on Facebook, it is essential you get started on the right foot with relevant marketing catered towards the audience that uses Pinterest.
This infographic, created by Neil Patel, will help you learn the ropes of Pinterest and how to get started building your following on the site. Your business may be missing out on a great opportunity, but with this infographic, you can easily start taking advantage of a market your competitors are missing out on.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2015-08-04 13:13:422015-08-04 13:13:42How To Get Started Building A Following On Pinterest [Infographic]
As Facebook’s video platform continues to grow in popularity, the social media giant is releasing a new set of tools aimed at making it easier for Page owners to control and manage their video content.
Now, when Page admins upload videos they will have new distribution and customization options available, such as setting for making a secret video or assigning an expiration date. Below is a full rundown of the new video options available for Page admins:
Secret videos: Upload non-discoverable videos that are accessible only via a direct URL.
Audience restrictions: Restrict who can watch a video based on age and gender.
Expiration date: Set a date for a video to be automatically removed from Facebook, while retaining all the insights data.
Prohibit third-party embeds
Upload without distributing in News Feed
Customize thumbnails
Tag videos by category
Edit video metadata
Along with these new options, Facebook announced it is introducing a new section under the Publishing Tools tab called ‘Video Library’. This tab will allow Page owners to manage all of their video content easily in one place.
Facebook is becoming a formidable competitor to YouTube, and could potentially bypass Google’s video service in video views in the near future. With these new features, Page admins have more reason than ever to give Facebook’s video platform a try.
Facebook says all of these upgrades will be rolled out globally to Pages “over the coming weeks.”
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2015-07-22 15:01:172015-07-22 15:01:17New Facebook Video Options Give Page Admins More Control Over Their Content
So far, 2015 is shaping up to be a huge year for the mobile internet. Between Google’s “Mobilepocalypse” and the news that searches from mobile have overtaken desktop search volume, mobile was already on the way to dominance, but a new report from IgnitionOne shows mobile search spend is also growing by leaps and bounds.
According to the recent Q2 Digital Marketing Report, paid search spending has risen 22 percent for tablets last year, and a massive 71 percent for smartphones.
Both mediums showed comparable growth in CPC and CTR (24 and 28 percent for phones, 26 and 17 percent for tablets), but smartphone clicks have outpaced those from tablets by 41 percent. The report also noted smartphone impressions had climbed 8 percent, but tablet impressions have declined by 17 percent.
“Google has incredible dominance on [the mobile] side,” says Will Margiloff, chief executive (CEO) of IgnitionOne. “But they still have, for the most part, a mobile display business and not really a native to phone and tablet business like Facebook. Google’s got their work cut out for them when it comes to mobile native or native display, and the only real player there is Facebook.”
The report also showed Google’s display growth was down 9 percent year-over-year while Facebook’s is up 48 percent, which gives the social platform 16 percent of the display share. In comparison, Google’s share is at 31 percent, down from 38 percent last year.
After years of debate whether another search engine could ever prove to be a meaningful challenge to Google’s market share dominance, Facebook’s recent gains suggest it may actually be social media that poses the greatest challenge to Google.
IgnitionOne’s research found programmatic data spend increased 33 percent year-over-year while eCPM rose 35 percent from last year. Impressions, however, have fallen 1 percent.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2015-07-14 14:56:242015-07-14 14:56:24Research Shows Mobile Search Spend Leaps 71 Percent From Last Year
Facebook is giving users the ability to choose what they see in their News Feeds, after years of relying almost entirely on its special algorithm to choose what to show its 1.44 billion users.
Of course, Facebook won’t be doing away with its algorithm anytime soon, but it is giving more power to the users to customize what they see in their feed. Essentially the update is a redesign and expansion of the News Feed Preferences feature available since last November, but it also includes some big changes for how you use the biggest social platform on the planet.
You can now prioritize the friends and Pages you want to see first, and posts from these profiles will appear at the top of your feed with a star to signify its importance in the upper-right corner.
The new feature also includes a feature which shows the Pages and friends which have been popping up most often in people’s News Feeds over the past week, so you can easily unfollow overposters or other people you’d rather not see. This also has a page which shows recently unfollowed users if you decide to reverse your decision.
Similar to SnapChat, the update has a new discover section which displays Pages Facebook thinks you might be interested based on your other likes.
The new features are already available on iOS, and will be available on Android and desktop in the next few weeks.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2015-07-13 16:18:512015-07-13 16:18:51News Feed Update Gives Facebook Users The Power To Choose What They See
In the wake of Facebook’s successful video service, the social media giant is making two big changes for advertisers and users. Facebook announced it will be adjusting its new feed algorithm to reflect interactions with videos, as well as changing how it charges advertisers for video views.
The update will be rolling out over the next coming weeks.
While Facebook has already included likes, comments, and shares on videos, the new algorithm will also consider factors such as whether a video was unmuted or viewed in full screen.
Facebook said it believes the new factors are strong indicators that users specifically chose to see a video, and it will use the factors in ranking videos within users’ news feeds in the future. This also means that those who watch a large number of videos on Facebook will likely start seeing even more in the close future and those who do not tend to engage with videos should see fewer in their feed.
While the first change relates to videos shared organically on Facebook, the social media platform is also making changes that will affect promoted videos.
Starting today, Facebook says it will charge advertisers only if a video is watched for 10 seconds or longer. In the past, Facebook charged advertisers based on video impressions, which meant advertisers were charged the second the video started played.
Advertisers who prefer to be charged based on impressions can do so if they wish, but the new system provides a better guarantee users purposefully watched the ad you were charged for. The new option is like the result of many advertisers’ complaints that they were being charged for video views only because they started autoplaying as users scrolled past them.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2015-07-01 15:38:072015-07-01 15:38:07Facebook Announces Changes To How It Ranks and Charges For Videos
Trying to get users to click the links in your tweet? Well if your tweets look anything like the one above, you are in trouble. A new study indicates hashtags or mentions actually drive down engagement on the social platform.
Twitter recently released a study advising users how to use one of its newest ad units called direct response ads, and the report contains quite a bit of useful info. It may also prove once and for all that hashtags are a click killer.
The study found that direct response ads including either a hashtag or an @-mention performed the worst of any ads included. By just including a hashtag or mention, you lose almost a quarter (23%) of all your potential clicks.
Anne Mercogliano, head of SMB marketing at Twitter, believes other clickable parts of the tweet distract users from the actual link you want them to click, especially when looking at a glance. However, Mercogliano doesn’t believe the results mean brands have to cut hashtags out of their lives completely.
“If you’re trying to join a conversation, you should absolutely use a hashtag… But for driving for a specific click that you’re looking for off Twitter, the less noise that you put in between [the better].”
The new study is the latest in Twitter’s effort to use data to help guide users on how to best use its service. In the past, Twitter has also released data-backed tips on how brands can best engage with millennials and how to engage with users of any demographic.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2015-06-10 14:57:452015-06-10 14:57:45Study Shows Hashtags On Twitter Are Costing You Clicks
Facebook is expanding its Place Tips program, and that means retailers will finally have access to free beacons that push posts and photos related to their business when someone accesses Facebook in or near that location.
For example, if you are checking your Facebook quickly while you are waiting in line at a participating retailer you will see “more info about places you visit, including your friends’ photos, experiences and moments from that place.” Users will also be prompted to like the business’s Facebook page.
As Engadget reported, users will receive a “tip” notification for the place you are at when you open Facebook on your phone. If you tap it, you’ll be shown a series of cards related to the location. The cards will include current posts and photos from your friends who have also visited the location, as well as basic information about the business.
For now, the cards offer limited value from the perspective of the retailer, especially as advertising is not permitted. However, it gets retailers directly on users streams and is delivered based on an opt-out basis to users. That means there is still quite the potential for the program.
To make the service work, Facebook determines your location using a combination of cellular networks, Wi-Fi, GPS, and Facebook Bluetooth® beacons.
For now the Place Tips program is limited to the Facebook app for the iPhone and location services must be enabled for the tips to appear.
Mike Blumenthal did a great job explaining the importance of the announcement to small and medium businesses:
This marks the first time that beacon technology to interact with customers is being made available at scale to every business. While it might not appeal to a Macy’s that can implement their own beacon hardware and software stack, it now makes the option available for every Mom & Pop to participate with in-store customer interactions.
Smart webmasters and marketers know analytics is the key to online success. Analytics services are the best way to know exactly how your site or content is performing and what you can do to improve it, but it has traditionally been more difficult to monitor your performance on social media through anything other than followers, likes, and retweets. Thankfully, that is all starting to change.
Twitter has operated an analytics service for users for over a year, but today they have launched a significant upgrade to its analytics tool which promises to give marketers and webmasters much greater insights into who their audience is and how to reach them.
The upgraded analytics tool, called “Audience Insights” offers a much deeper analysis of demographics, interests, lifestyle, consumer purchasing behavior, television viewing preferences, and even mobile carrier and device usage. The service works by matching data from Twitter’s Marketing Platform Partners such as Datalogix.
According to Twitter, the new Audience Insights will help brands improve their paid and organic marketing strategies on Twitter, and will be especially effective for advertisers as Twitter product manager Andrew Bragdon explained.
For example, if you’re running a campaign to increase awareness about a new cosmetics line, you can use this tool to learn about your potential customers on Twitter — the beauty products they’ve recently purchased, what fashion trends they’re interested in and even TV viewing behavior. Based on this information, you can identify the best segments to target within Twitter Ads, along with which creative — such as a Vine or video clip — your audience will find most compelling.
The insights dashboard offers easy and convenient tracking categories including gender, occupation, household income and net worth, home type, home value, marital status, education, consumer buying styles (premium brand vs. natural living vs. weight-conscious), favored television genre (drama vs. sports vs. comedy), type of credit card, and consumer good preferences.
The advanced analytics tool also makes it easy for marketers to compare their followers and organic audience against the full Twitter audience.
Audience Insights are already available for all Twitter advertisers and users of Twitter analytics. To access it, just visit ads.twitter.com while signed in, click on the “Analytics” menu, and select “Audience Insights”. You can also access it at analytics.twitter.com, under the “Followers” tab.
Below, you’ll find screenshots of each audience insights category as originally compiled by Marketing Land:
It is astounding just how much of an impact 140 characters can have. Twitter can be a powerful tool for reaching out and engaging with your audience or even growing a new audience that didn’t exist before, but it can also be a powerful tool for destroying your brand’s reputation.
Countless small businesses have been brought down by social media catastrophes, but it doesn’t require a large-scale meltdown to damage your brand on the social platform. All it takes is poor social media etiquette and before long you’ll find yourself facing a ghost town on your Twitter dashboard.
Thankfully, it is also incredibly easy to stay on the good side of Twitter users so long as you use a little common sense in interacting with your followers.
This infographic from Melonie Dodaro will help you mind your P’s and Q’s and build a positive atmosphere that will make Twitter users look forward to your every tweet.
