Tag Archive for: Google Search

When Google rolled out its Mobile-Friendly Algorithm the results were initially underwhelming. Despite weeks of frightening articles about the so-called “Mobilepocalypse” or “Mobilegeddon”, the search results listings were largely the same in the immediate wake of the algorithm launch. However, a new study from Moovweb shows brands without mobile-friendly sites are starting to feel the pain.

The new study, which tracked clear visibility and ranking, shows consequences are beginning to affect sites who have yet to make their site easily usable for mobile searchers.

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Moovweb has been tracking “1,000 important e-commerce keywords in a range of industries” ever since the rollout of the Mobile-Friendly Algorithm on April 21 to see how the new algorithm is impacting mobile rankings on Google.

According to the study, top listings for search keywords were mobile-friendly 83 percent of the time, and 81 percent of the time the top three listings were. A review of the full page results showed 77 percent of page one results on Google mobile SERPs were mobile-friendly.

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The chart above shows the percentage of mobile-friendly sites in each of the top 10 positions across all keywords tested.

The company says mobile-friendliness in search results varied by vertical, with some industries being distinctly more mobile-friendly than others. Out of seven categories studied, retail had the most mobile-friendly results and transportation showed the lowest percentage of mobile-friendly results.

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It may have taken months, but the impact of Mobilegeddon is starting to become more obvious, but there is good news if you are starting to feel the pain. Google’s Mobile-Friendly Algorithm runs in real time, so you can make your site mobile-ready any time and expect to see fast results on mobile SERPs.

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Over the past decade, website operators have relied on Google Webmaster Tools for ensuring their sites were being properly displayed and indexed across the search giant, but big changes are on the way. Google is rebranding one of its most popular services to Search Console and there a few new features coming with the new name.

According to Google, the shakeup is the result of user feedback, as only a small portion of users actually identify as “webmasters.” Google is hoping the new name will help bring the service to a wider user base.

“It turns out that the traditional idea of the “webmaster” reflects only some of you. We have all kinds of Webmaster Tools fans: hobbyists, small business owners, SEO experts, marketers, programmers, designers, app developers, and, of course, webmasters as well… So, to make sure that our product includes everyone who cares about Search, we’ve decided to rebrand Google Webmaster Tools as Google Search Console.

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The rebranding is coming in the next few weeks, and Google has announced two new features that are expected to roll out about the same time.

With Search Console, users will have access to all the functionality they have come to expect of Webmaster Tools, as well as the ability to see how searchers are accessing your content via Android apps through Google Search within Search Analytics reports and the ability to see your app content through Google’s eyes with an alpha version of Fetch as Google for Apps.

Google’s upcoming mobile-friendly algorithm is fast approaching, and many webmasters have questions about exactly what they need to do to prepare their sites ahead of time. This was especially clear in a recent Google+ Webmaster Hangout which allowed some webmasters to directly ask Google employees all their lingering questions on the new mobile update.

There is a lot of good info to be found in the hangout, but I’ve collected some of the most important parts in case you don’t feel like sitting through the hour-long video.

Expect the Rollout to Last a Week

Initially, Google made it seem like the algorithm would be like turning on a switch, but it sounds like the rollout will actually be more similar to past algorithms. Current estimates say it could take up to a week to fully be implemented. Keep this in mind as you start monitoring your traffic starting the 21st.

There is No Grey Area

Your site is either mobile-friendly or it is not. There is no scale or middle ground. If you live up to Google’s criteria you will be considered mobile-friendly, and otherwise your site will be flagged until you make the necessary changes. Thankfully it is easy to know ahead of time if your site is ready for the rollout with a simple testing tool.

Google Yourself to See if You are Ready

Google’s testing tool is the official way to check your site’s status, but you can also see if your site is mobile-friendly with a simple search from your smartphone. According to the experts, if you see a grey “mobile-friendly” label next to your site in the listings, you are all set. On the other hand, if you don’t see that label you should probably get to work.

Common Mistakes

These tips follow a list of common mistakes websites make when going mobile-friendly, which Google recently published. If you aren’t seeing the “mobile-friendly” label, make sure to check out this list to guarantee you aren’t missing a small mistake.

Much like Bing, Twitter, and Facebook, Google releases a yearly list of the topics we’ve been searching for over the past 12 months. Compiled by analyzing the trillions of searches performed on Google in 2014, the list shows a more serious side to the internet compared to their competitors’ lists which tended to highlight the cute, funny, and scandalous.

Google shared lists for both the U.S. and globally, and the top search of the entire year is not devoted to either of the popular sporting events in 2014 or the social events happening around the world. Instead, the top search highlights the impact Robin William’s comedy brought the world. The deceased actor took the top spot for trending searches in the U.S. and globally.

The global and U.S. lists are largely the same in most categories. For example, eight of the top ten U.S. trending search terms also made the global list. The two search terms exclusive to the U.S. – Ferguson and Ukraine – show America’s continued interest in important news both at home and abroad.

Google’s Top Ten U.S. Trending Searches

Robin Williams

  1. Robin Williams
  2. World Cup
  3. Ebola
  4. Malaysia Airlines
  5. Flappy Bird
  6. ALS Bucket Challenge
  7. ISIS
  8. Ferguson
  9. Frozen
  10. Ukraine

Google’s Top Ten Global Trending Searches

  1. Robin Williams
  2. World Cup
  3. Ebola
  4. Malaysia Airlines
  5. ALS Ice Bucket Challenge
  6. Flappby Bird
  7. Conchita Wurst
  8. ISIS
  9. Frozen
  10. Sochi Olympics

Google’s Top Ten Trending “What is…?” Searches

Ebola

  1. What is Ebola?
  2. What is ALS?
  3. What is ISIS?
  4. What is Bitcoin?
  5. What is Asphyxia?
  6. What is Gmaergate?
  7. What is WhatsApp?
  8. What is MERS?
  9. What is Hamas?
  10. What is Airdrop?

Google’s Top Ten “How to…?” Searches

Airdrop

  1. How to Airdrop
  2. How to Contour
  3. How to Vote
  4. How to Kiss
  5. How to Craft
  6. How to Colorblock
  7. How to Wakeboard
  8. How to Refurbish
  9. How to Delegate
  10. How to DIY

Google Maps Most Searched Places in 2014

Walmart

  1. Walmart
  2. Starbucks
  3. Target
  4. McDonald’s
  5. Home Depot
  6. Bank of America
  7. Walgreens
  8. CVS
  9. Wells Fargo
  10. Costco

If the typical list is not your thing, Google also compiled the following video to summarize the year in search. For the full collection, visit Google’s Year in Search for 2014.

It isn’t a reality quite yet, but image reading and object recognition are likely to change the search game in a big way before long. Razvan Gavrilas has spent the past few months researching the advancements Google is making in the fields of “reading” and indexing images and not only does it appear these types of systems and algorithms are closer than previously believed. There are steps you can take to be prepared right now. Find out more in Gavrilas’ article for Search Engine Journal here.

Multilingua

Image Courtesy of Quinn Dombrowski

Google has worked for years to ensure speakers of all languages can use and benefit from their search engine. But with the increasing use of conversational and voice search, another issue has risen.

Millions of people around the world are at least partially multilingual, including up to 20 percent of the U.S. population. Starting today, Google can now understand those languages at the same time.

As announced in a blog post from today, multilingual people can change their settings one time and then speak in any of up to five of Google’s 50 understood languages and be understood. Before, users could only use a single language at a time, but now they can switch between languages as they are most comfortable.

As the blog post explains:

Now, you can just make a small, one-time change to your settings, and then you can switch back and forth easily. Google will automatically detect which language you’re using. (For now, you need to stick to one language per sentence though.) You can select up to five languages total—enough to satisfy all but the most advanced polyglots. Whether you get a spoken response from Google depends on the language you use and your query (and you’ll see more languages and features added over time).

While this is beneficial for many Americans, this could be seen as downright revolutionary for many areas of the world where children and immigrants speak the native language and an adoped dominant language interchangeably.

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Last night Google breathed new life into a forgotten algorithm by updating their local search algorithm to provide more useful, relevant, and accurate local search results that are more closely linked to traditional web search ranking signals.

While Google has remained mum on a large amount of the details, we do know the changes can be visible within Google Maps search results as well as traditional search results. From the online discussion, it also local businesses are also getting significant ranking and traffic boosts as most responses have been positive.

Most of the changes are behind the scenes, which Google doesn’t want to share with the world. However, Barry Schwartz shared that the new algorithm ties deeper into web search than previously by linking it to search features such as Knowledge Graph, spelling correction, synonyms, and more.

Google also says the new algorithm improves their distance and location ranking parameters.

The algorithm is already rolling out for US English results, but Google wouldn’t say when to expect it to roll out for other regions and languages, nor would they comment on what percent of queries have been effected or if web spam algorithms were included in the update.

With Google’s constant updates, it is easy to miss some of the new features they roll out with less publicity than their biggest products receive. However, even the smaller revisions to Google Search make a huge affect on how we search and use the internet in general. Jessica Lee recently rounded up some of the less talked about changes Google has been making so you can be sure you haven’t missed anything lately.

1) Date Selector in Hotel Carousel Search Results

The Carousel results box at the top of localized searches for hotels and restaurants has only been around for a few months now, and Google is already making regular updates to the function. While most of the work has gone into normalizing what queries get carousel results.

But, they’ve also implemented some new, interesting features such as a date selector for hotel searches. Now, you can easily weed out hotels that aren’t available on the days you will need lodging.

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In a statement to Search Engine Land, Google said:

We’re always adding features to search to help people find what they need and get things done faster — you can now more easily research hotels when planning a trip and filter by user ratings and hotel class, as well as select specific dates.

2) Cards for Local Results

“Answer Cards” have slowly been spreading across Google’s platform for a while, but they were largely reserved for specific questions or brands. You needed a specific and targeted search to wind up with the convenient card at the top of the search results. But, lately the cards have begun to deliver more detailed answers such as the address of a nearby retailer. Mike Blumenthal highlighted the change with an example of searching for a brand name + location (Dress Barn locations Amherst):

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But, queries with multiple results still get the traditional pack results:

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3) Answers to Complex Questions

The answer cards have also gotten better at providing answers for trickier questions in general. The people running the Google Operating System spent a good amount of time trying to stump Google’s answer feature, but they’ve found the task has gotten much harder as the feature has been improved.

In their words:

Google used to only answer simple questions like “who’s the prime minister of Canada?” or “what’s the population of China?” Thanks to the Knowledge Graph project, Google can answer more complicated questions like “who played Batman?”, “what’s the latest album of Celine Dion?”, “what are the main attractions in Spain?”.

To test this out, one of the authors asked Google a question without a definitive answer: what is the “distance to Mars”.

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Google can even tell you why the sky is blue.

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4) Distance Results

Google is able to tell the distance from most locations other than planets. In fact, Google announced on Google+ that users can now get the distance from any two locations on earth, no matter how far apart they are. The example Google offered was the “distance between Siberia and Hawaii.”

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5) Streamlined Search Options

The Google Operating System blog explained how they have updated search options to be more responsive to your individual search query:

Google removed a few specialized search options that were usually displayed in the “more” drop-down: recipes, patents, discussions, blogs, places. The list of links to services like Maps, Images, News, Flights, Shopping is reordered based on your query. This isn’t a new idea, it was implemented a long time ago by Google, but now it’s used more often.

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Google Updates Banner

No matter what you personally think about Google, there are two undeniable facts about the massive company. They are the number one source of online searches by a wide margin, and they are constantly changing. Trying to keep track of all the individual updates from Google can be dizzying. It seems every time you are almost adjusted to one change, there is a new update popping up.

But, following the changes over at Google is important for anyone running a website. There are some pretty clear patterns in Google’s updates over the past year, and if you want your website to be successful through 2014, you will need to be prepared for the types of changes on the horizon.

To assist you in reviewing the changes from last year, E2M Solutions produced an infographic that covers a few of the most important updates on Google Search during 2013. As you might expect, Penguin and Panda are both big parts of the infographic. But, there are also some less known search updates such as Google Hummingbird.

The infographic isn’t perfect however. Search Engine Land points out that Hummingbird was not rolled out on August 20, 2013, as it is listed. Also, “Link Devaluation” has never been confirmed by Google, and thus it is only speculation. It is arguably pretty clear that links have lost some of their power in the past year, but it can be debated how that was actually implemented.

You can view the infographic below, or over at E2M’s website.

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