Bing has been regularly growing its market share over the past year, but don’t think it is at the expense of Google. In June, Bing’s share of all searches went up to 17.9 percent, but it was Yahoo who dropped to 11.4 percent, according to comScore. Yahoo lost exactly as much search as Bing gained, which may not have been what Yahoo CEO Marissa Mayer was hoping for when they signed the search deal with Microsoft.
Earlier this year, Mayer said, “One of the points of the alliance is that we collectively want to grow share rather than just trading share with each other. We need to see monetization working better because we know that it can and we’ve seen other competitors in the space illustrate how well it can work.”
Meanwhile, as Search Engine Watch reports, Google has held steady with exactly two-thirds of the market share, though it is down .1 percent from last year’s June share of 66.8 percent.
In 2012, Bing held 15.6 percent of the market, but they have been making regular gains, almost exclusively at the expense of smaller search engines. Yahoo on the other hand is at an all-time low, down from 13 percent last year.
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When companies take the leap to establishing their brand’s reputation online, the focus is always on taking advantage of every opportunity Google gives you to try to connect with potential consumers.
However, any SEO or online business who is only paying attention to Google isn’t completely controlling their online reputation. Online reputation management requires understanding a complex ecosystem of sites where users are able to connect with your brand, and those include other search engines, social media, local search platforms such as Yelp, and business accreditation sites like those for the Better Business Bureau.
Of course, taking control of the first page of Google is the best first step for a company hoping to take the reigns on their online brand, but it isn’t the only step. Google controls roughly two thirds of all search traffic, but that also means you’re missing out on a third of all of the marketplace.
The second most popular search engine is Bing, and they’ve been making notable gains lately, rising to 17.4 percent of the market share from 13 percent last year. Microsoft has been marketing Bing rather strongly and it is clear the search engine will only keep gaining ground for the near future. Once you’ve taken control of the first page of Google, George Fischer suggests trying to capitalize on the often forgotten market of Bing, and he explains how you can do so in his article for Search Engine Watch.
00TMOhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTMO2013-07-11 10:20:272013-07-11 10:20:27Taking The Step Beyond Google: Establishing Your Brand on Bing
While I often focus on Google’s search engine because it draws roughly a third of all searches, Bing is still important for most webmasters. It draws in the second most traffic, and Bing is clearly fighting to gain more of the market. That means we do need to keep up to date with their best practices and guidelines and listen when they share insight.
Bing’s Duane Forrester did just that recently when he shared some thoughts about SEO on the official Bing blog. His statements aren’t radically different from what you would expect from anyone else working in search, but it does give a little insight into how Bing functions. Free SEO News, a regular newsletter, collected the most important quotes.
Links are still important – “They are still a trust signal that can help ranking. […] The kind [of backlinks] where your site impressed someone enough that they blogged about it, or shared it socially. […] These are best as they allow the engines the strongest confidence that the link is trustworthy.”
There’s nothing wrong with reciprocal links – “Reciprocal links still have value. Shocked? Don’t be, as the value may not be what you’re thinking. They don’t hold a lot of value in terms of lifting rankings, but they are capable of driving traffic to your site, so a recip link can be useful for new sites in terms of direct traffic, and these links can help us find your content in the first place.”
Buying Likes, Tweets, or Retweets is useless – “We all want ‘em, and therein lies the problem. Because likes are sought after, people try to sell them. […] Similar to how a link farm operates, like farms exist, promising to supply hundreds or thousands of likes in a short period. Yeah, yeah, they claim to be ‘all natural, totally organic’, etc. Simply put, they are not and are easily seen.”
None of this is groundbreaking of course. It is no surprise to us that we shouldn’t try to cheat Bing or Google and that you can do optimization without spamming. Following the best practices Google and Bing both publicly share with web masters will protect you from all your problems.
00TMOhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTMO2013-07-04 12:34:002013-07-04 12:34:00Bing’s Duane Forrester Speaks About SEO
A PPC war has started between Bing and Google and Microsoft Search Network’s GM fired the most recent shots. David Pann has bashed the effectiveness of AdWords Enhanced Campaigns for larger advertisers because of its bundling of desktop and tablet targeting options.
“For smaller advertisers that don’t distinguish between mobile, tablets and PCs Enhanced Campaigns may make sense. But for larger advertisers which understand that their messages must be different according to the device it will be harder and they will have to create workarounds,” Pann said.
Pann has a point and there have many independent reviewers who have essentially had the same critique since Google unveiled Enhanced Campaigns.
Take his opinions with a grain of salt, however, considering he is working for a direct competitor, who just happens to be rolling out their own version of Enhanced Campaigns in the coming months. Pann says Bing’s version will allow user’s to choose whether to combine mobile and desktop campaigns, or to keep them separate. Bing plans to launch their new product in beta sometime before fall and have a full release by the end of summer 2014.
For more, check out Jessica Davies article at The Drum.
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Bing Ads is the clear runner-up in to AdWords in the search engine advertising game, but they’ve seen a way to set themselves apart and give users something AdWords is not. Recently, Bing jumped on AdWords introduction of ‘Enhanced Campaigns’ and, more importantly, the vocal concerns of some users. The general manager of the search network, David Pann, announced that Bing would not be bundling mobile, desktop and tablet advertising together and would give users the flexibility to control their own campaigns.
Not only is this a clever step by Bing to promote itself while putting down Google, but it also gives advertisers an alternative to ‘Enhanced Campaigns’. There’s never been much of a difference between Bing and AdWords, but now you can trade one for the other based on your preferences. Of course, one still comes with a fairly significantly larger audience.
Read more about Bings recent announcements, including some planned changes and the future direction of the product at Search Engine Land.
You have probably already seen the statistic that states Google accounts for two-thirds of the world’s search queries. So where do the other one-third go? That would be the Yahoo Bing Network. Gregg Hamilton, at Search Engine Watch, jumped from this realization to investigating the pros and cons of the two dominant PPC platforms: AdWords and YBN.
The conclusion seems to be essentially what you’d assume, AdWords is superior. But, YBN has some merit. Though you’ll get less exposure, you’ll also get less competition. And with that, you’ll see a lower cost-per-click. You likely won’t get as much traffic and you’ll see a lower click-through-rate, but if you’re on a budget, YBN may be of interest to you.
Today is April Fool’s Day, and of course that means every major company has unveiled a new fake product. Google, for example, announced Google Nose, which would let you smell your results, if it worked. That’s the type of prank you normally expect to see from big companies. They’re all in good fun.
Well, Bing decided to make their April Fool’s Day prank a fake new product and a slam directed obviously at Google all in one. They announced, through a blog post, Bing Basic, a redesign of their front page, only accessible through a special “telltale query”, “you’ll get something a little more bland” than their front page.
If you guessed the “telltale query” was “Google” and that Bing Basic removes the big pictures from their front page in favor of a colorful logo, white space, and a simple search box, you’d be correct.
Of course, this Google bashing is far from new for Bing, but it is kind of odd to see a company take a day normally full of nonsensical and sometimes wonderful fake ads, webpages, redesigns, and other fun little jokes and turn it into a swipe at the competition. It certainly isn’t the first time though.
In the meantime, I’ll be dreaming of the day Google Treasure Maps is a real thing.
It’s been a week since Microsoft dropped their “Scroogle” attack ads aimed at Google, but they are still running their “Bing It On” challenge trying to convince searchers that Bing is superior to Google. Yet, all of Microsoft’s attempts don’t seem to be working. Despite Microsoft saying Bing It On testers preferred Bing 2:1, Google continues to claim well over half of all searches.
This has Greg Sterling from Search Engine Land wondering why no one believes Microsoft’s and other competitor’s “Better Than Google” claims. Is Google’s brand just that strong? Does it come out of habit?
The most obvious reason people don’t buy Bing’s campaign is they are blatantly aware it is all marketing. They used the same principle as a blind taste test, but those types of tests don’t come off as explicitly biased as a website “blind” test. Just to get to the test you have to go to a website with Bing in the name.
No one is going to trust Bing’s statistics when they are that blatant about the test. There is nothing blind about going to “Bingiton.com“. It also doesn’t help that there is a big disclaimer at the bottom of the search page explaining how the test doesn’t use the full search capabilities of either engine.
Google believes part of the reason users aren’t responding to Microsoft’s negative marketing is customers respond better to companies that “focus on building good products” rather than slinging mud. While Google remained as silent as possible on the “Scroogle” ads while they ran, now that they have been stopped, Google search chief Amit Singhal finally spoke about the issue at a SXSW conference, when taking questions from Twitter. “We focus on our users.”
Google’s right, customers don’t respond to negative marketing campaigns against well established brands as well as they respond to the new and innovative products Google is producing.
But, what about independent studies? A recent study by Butler University found that not only did Bing have better quality answers according to their criteria, but so did ChaCha, Ask.com, Bing, and Yahoo. Why has this type of study not put a huge thorn in Google’s side? One reason is Google’s incredibly strong brand. There is also the “Google Habit” or the comfort with the interface, but more than anything it is personal experience.
ChaCha may have better answers, but most users will agree it is not convenient enough for when you need to make a quick search and find a simple answer. Bing has been making users uncomfortable with their blatant attack ads, and any survey that puts Ask.com ahead of Bing, Yahoo, and Google will be heavily doubted in this age. The website lost its reputation years ago as other search engines grew, and it never regained it, just as Yahoo has steadily lost its market share to Google.
The only companies that can compete against Google are equally strong brands such as Amazon and Apple. Google is so well established in the American market, that it is hard to believe any study reporting that there are a handful of “better” ways to search. But, Google didn’t just install itself into ourcollective hive mind. Google is trusted because they offer a search engine users are pleased with, and they are constantly innovating new and exciting products. If they ever stop innovating, Bing might have a shot. Until then, attack ads and over the top marketing campaigns aren’t going to do much.
When we talk about mobile search engines, there are really only two names in the conversation: Google and Bing. But did you know there are quite a few other options, and you probably already have them available on your phone?
Many apps offer built-in search engines, and they may be able to direct good amounts of traffic to your site, depending on your market. For example, YouTube is actually the second most popular search engine being used. Yes, YouTube gets used for searching more than Bing.
Sherwood Stranieri analyzed these in-app search engines, and has a helpful breakdown of what less recognized mobile search engines are best for your industry.
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Bing published their first set of webmaster guidelines in the Help section of Bing’s Webmaster Tools to offer guidance on the best SEO practices for their search engine.
While not nearly as detailed as Google’s webmaster guidelines, hat is seemingly on purpose. According to Matt McGee at Search Engine Land, Bing aims these guidelines at “business owners” to help them “understand the broad strokes of search marketing.”
For more detailed information, look into Bing’s Webmaster FAQ’s.
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