Pinterest Unveils Rotating Showcases For Brands

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Pinterest is giving business pages a makeover that highlights their boards and buyable pins – just in time for the holidays.

The biggest change is the addition of the new rotating showcase. This allows you to show off up to five of your boards and your buyable pins all in one, easy-to-view location.


“You can use the new showcase space to highlight anything from seasonal content to your all-time best ideas – whatever helps tell the unique story of your business,” according to Pinterest.

The rotating showcase can be updated as often as you like, which means you can use it for a whole host of things. For example, you can update your showcase to put a seasonal spin on your page or share items on sale for a limited time.

That isn’t all that Pinterest is rolling out, though. The site is also making several cosmetic changes to business pages:

  • New tabs are available for organizing your boards and pins.
  • Pins you’ve liked are now only visible to you.
  • The showcase will replace your most recent pins on mobile.
  • You can now pick new board covers from mobile devices.

The company says it has also tweaked its layouts to ensure a more consistent experience from smartphone to desktop, and everywhere in between.

“The boards you showcase, the cover images you choose for each board—they look the same no matter where people choose to view your profile.”

The changes have already begun to roll out to all devices and should be available to all users.

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