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Instagram is launching a new in-app checkout feature for a limited number of brands which will let users make purchases without ever having to leave the app.

For now, the new feature is limited to just 23 big-name brands like Adidas, Burberry, and MAC Cosmetics, but the company says it will be expanding the feature to more brands in the coming months.

The in-app checkout is Instagram’s latest effort to make its service more retailer-friendly without hurting their own platform. While they have included several shopping-related features over the past few years, shoppers would ultimately have to leave the app to make a purchase.

With the new feature, users will now see a “Checkout on Instagram” button on product pages from brands’ shopping posts.

When tapped, shoppers will be allowed to choose from a variety of options like size and color, then taken to a payment page within Instagram.

Users who make purchases within the app will also receive shipment and delivery notifications within Instagram to keep them informed.

“The new technology gives Adidas’ audience the power to go from inspiration to purchase in an instant. Our consumer-obsessed approach to e-commerce focuses on simplified immersive connections with the brand and Instagram Shopping allows us to deliver a content-rich experience on a platform where our creators are exploring and curating their lives,” said Adidas SVP of digital Scott Zalaznik.

Pinterest is making it easier for brands and consumers to connect with a number of new tools aimed at getting more products in front of interested viewers.

“Shop a Brand”

The company announced a slew of new updates designed to improve personalized results for users and make browsing products and brands better than ever.

“These updates help retailers get in front of customers who are looking for related products, and Pinners to see items that match their unique style and taste,” the company said in its announcement. 

Personalized Recommendations

Here’s the quick breakdown of all the new features:

  • Shop a brand: “A new dedicated section from retailers is starting to roll out beneath Product Pins. You’ll soon be able to dive into a brand’s catalog by clicking ‘more from [brand]’.”
  • Personalized shopping recommendations: “Alongside style, home, beauty and DIY boards, you’ll see in-stock ideas related to what you’ve been saving, to match your style. Just click ‘more ideas’ then the shopping tag to start shopping ideas picked for you. Tap + to quickly add the Pin to your board, or click the Pin to go straight to checkout on the retailer’s site. “
  • Catalogs: “Brands can now upload their full catalog to Pinterest and easily turn their products into dynamic Product Pins, which means more shoppable Pins across Pinterest. A new dashboard allows businesses to organize their feed so their products can be discovered and purchased by Pinners.”
  • Shopping Ads: “We’re making Shopping Ads available to all businesses through our self-serve tool Ads Manager. Once products are on Pinterest, brands can easily promote items from their existing product feed with Shopping Ads.”
  • Shopping search: “With more in-stock Product Pins, there are more products to search. Just search for a product like ‘midi skirt’, ‘men’s watches’ or ‘outdoor furniture’ and shopping results appear on the top of home feed. To start shopping, click ‘see more’.”

A new survey sheds some light into the real reasons why consumers like, share, and follow brands on social media.

As Yes Marketing reports, their survey of 1,000 consumers reveals:

  • 63% of consumers follow retailers on social to learn about sales.
  • 60% follow retailers to keep up with new products.
  • 29% follow to show support for the retailer.
  • 23% follow because the retailer shares funny and interesting information.
  • 23% follow because the retailer has a positive reputation
  • 16% follow because they agree with the retailer’s stance on social and political issues.

When it comes to specifically why customers engage with content from retailers on social media, here’s what people had to say:

  • 36% engage with content because the retailer promises a discount for sharing the post.
  • 36% engage in order to share a product update or sale with their followers.
  • 35% engage because they agree personally with the content of the post.
  • 30% engage because the post is funny or interesting.
  • 29% engage in order to share positive feedback with the retailer.
  • 20% engage in order to share negative feedback with the retailer.

As for which demographics are active on which social networks, the respondents broke down as follows:

  • Gen Z consumers are more likely to have YouTube (77%) and Instagram (77%) accounts than a Facebook account (74%).
  • Millennials (89%) and Gen X (88%) are most likely to be on Facebook.
  • More Gen Z consumers (56%) are on Twitter compared to Millennials (50%) and Gen X (39%).
  • Snapchat is the least used social network among all respondents (30%), followed by Twitter (36%).
  • Only 11% of respondents are not on any of the major social networks.

Get the full report here to learn more.

SimilarItems

Google Image Search is making it easier for consumers to find the exact item they’re looking for with a new “Similar Items” suggestion area on searches from mobile devices. The company says the new feature will also help shoppers find new products that compliment one they were already looking for, opening an entirely new door for potential sales.

For the moment, the suggestions feature is limited to just handbags, sunglasses, and shoes. This is to allow Google to refine the feature and guarantee it is providing relevant results for searchers. Over the next few months, they aim to expand to include other apparel and potentially home & garden items.

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”Using machine vision technology, the Similar items feature identifies products in lifestyle images and displays matching products to the user.”

In the same stroke, Google has also made the existing product results in image searches more useful for consumers by displaying price and availability information in results.

Including your products and services in the “Similar Items” feature requires adding Schema.org product metadata to the pages for every product you want to include. Theoretically, this would mean you could also exclude specific items from “Similar Items” results if desired.

The metadata markup tells Google the name, image, price, availability, & currency your business uses to include in search results. Once you’ve added the markup, it can take up to a week for Google to crawl your new data and add it to the search results.

If you’ve already implemented Schema metadata but your products aren’t showing up in the results, you may test your pages with Google’s Structured Data Testing Tool to check for errors that may be keeping your products out.