Google’s made a little tweak to AdWords, so now you can put an ad that will show on cell phones that lists a business number. If the owner of the phone calls that number, that counts as the click that is paid for.
The benefit of this is that it’s a very quick hot lead for anyone who advertises on the mobile network. And it’s easy to do, since it defaults to all devices in AdWords, anyway. To make sure you’re listed, check to see that mobile devices are checked in your settings in the campaign settings in AdWords.
Also, to have your phone number listed, you can either have the business information synched up with your business account or enter it manually, both done inside of the AdWords campaign settings. Make sure whichever you do that you include your phone number.
Then to see the results, just choose the “Filters and Views” drop-down list and choose “Segment by”->”Click Type”. This will show which clicks were URL clicks, and which were calls, from either the Ad Group or Keywords tabs.
It’s just an addition Google’s made to AdWords, and sent out an announcement through email to Google advertisers. This could be a good change for people who use AdWords for markets that actively use their cell phones.