Usually in the SEO world, Google comes first.  However, as Microsoft adjusts its approach, it seems that Bing is starting to get more ground.  So how is Bing different than Google when it comes to SEO?

Michael Carden-Edwards from Coast Digital explained it well: Bing needs a lot of the same things Google does, but just focuses on some key elements more heavily.  The primary areas that Bing checks are the following:

  1. Domain age – Bing likes well-established sites, it shows that there’s some experience behind the site.
  2. Quality links, both inbound and outbound – This is one area that differs from where most SEOs focus on, by looking at quality of outbound links as well as incoming links.
  3. Substantial content on each page – At least 300 words for any page that you want ranked on Bing.  It appears Microsoft is going to reduce ranking for shell pages that don’t offer much information.
  4. Title tags – This is the one major element that fits for all SEO, and stays the same with Bing.  Keep them relevant and with your keywords, it will help.

Even though Google is still king, Bing is starting to become a bigger source of traffic than before, and it’s worth knowing how to rank in their listings to keep traffic up.

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