Most SEOs look at the keywords for their research – but what about focus on the demographics? By looking at the actual PEOPLE that visit your pages, it can make a big difference beyond the search positions.
Sure, doing solid SEO will get you into position. But will that always be the best way to bring your best traffic? Doing full research on your market and the people searching for your material can often bring to light details that, if focused on properly, can help convert visitors to business.
So many SEOs I see don’t ever think of their visitors past the search engine results page. By looking at who is doing the searches and making the whole experience a better one for them, you’ll get better results (and Google will likely like you more for it).
Carrie Hill at Search Engine Land has a great article detailing how to do this, and more suggestions on how to make it work.