Some methods of internet marketing are not always as appreciated as they should be. These include email marketing, YouTube TrueView ads where you only have to pay for the ads which aren’t skipped, and advertising on Facebook. These are effective ways of getting your message across which have more power than many people realize.
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The Three Most Underrated Internet Marketing Strategies Of 2012 – Marketing Land
Geo-rankings mean that rankings can vary quite widely within a country, so when checking rankings it is important to get a view of the whole picture with results from many locations, not just results from one location as this may not reflect results countrywide. This also affects SEO strategy as rankings become unstable and less useful as a measure of effectiveness.
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Geo-rankings: an SEO KPI game changer – Econsultancy (blog)
One industry that has really taken the social media revolution to heart is car manufacturers. This is an extremely competitive industry and you can learn from how they use social media, whatever your business. For instance Ford created personalized messages to invite famous bloggers to sign up to a test-drive. This personalized approach is an effective way to make people more receptive to your message.
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Lessons From The Auto Industry: Leveraging Social For Organic Traction
Facebook has started testing Cost-per-click Ads in search results where advertisers pay the publishers when a certain ad is clicked. Users are not able to differentiate sponsored results with that of original results until they look for below the listings for the term “sponsored” (in small print). However one can’t search for each and everything under the sun, advertisers can only choose a specific entity within Facebook, like a brand. This is looked upon as a new money making initiative by Facebook.
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Facebook Tests CPC Based Search Ads – Search Engine Roundtable (blog)
There is a relationship between social media and SEO, but few companies are taking full advantage of this. In fact by focusing on social media to the point of giving it a separate department, companies make it hard to bring the two together. Some ways to better use social media for SEO include making sure social promotions use search-friendly phrases, working closing with third-party social media firms and measuring success.
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5 Ways To Better Integrate Social Media & Enterprise SEO
It’s a well-known fact among users that the Twitter search tool is not up to the mark and shows tweets from last seven days only, so the company is making up for it. Twitter is working on developing a tool for its users which will give them access to their own tweets and let them download those tweets (from any point in the past) to their computers. This tool will work towards making the website more user-friendly and help users to archive their own tweets.
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Twitter Inching Closer To Giving You All Your Tweets, But Search Has A Long Way To Go
Spicing up your email marketing is as easy with the following 7 ideas. You can use Analogies to elaborate the meaning between words, make a Reference so you can create a backbone of your plan, Personalize the subject line to make it look unique and appealing, include a Tip to increase traffic and motivate your targets, use Video to exploit your words into visualization, use Animation to capture the kiddy hearts of your consumers (remember animation presentation really surpasses a linear discussion), and use Illustration to emphasize and maximize the comprehension of your resources.
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7 Ways to Spice Up Your Email Marketing
Google is expanding its reach across multiple products. After looking up a place to eat on his laptop, a man soon realized that his Nexus 7 already had the same directions that he previously looked up. It seems that Google can now work across devices, which is quite a step beyond competing search engines. This makes people wonder what Google’s plans for cross platform capabilities are.
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Google Now Is More Amazing Than I Thought Possible : Android
There is no doubt that smartphones have come to take over the mobile phone market in the US, and also the world over, in a big way. But that doesn’t mean feature phones have started moving into the oblivion. In fact, there are many people who wish to remain with feature phone rather than thinking in terms of upgrading to a smartphone. Mobile SEO can’t ignore this fact.
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Yes, Feature Phones DO Still Matter In Mobile SEO
The SEO industry has two groups – one ‘value’ group and the other ‘numbers’ group. Former uses quality and latter uses buying links, spamming etc to gain page ranks. Google’s Penguin update discouraged number strategists by compelling adherence to Google Webmaster Quality guidelines. Ranks of ‘number’ strategists were reduced. However, negative SEO, meaning attacking competitors’ websites by buying spam links, is a challenge. The best protection from such attacks is to check the Webmaster Tools account for an abnormally high number of incoming links and random IP addresses linking. Check their age, patterns and sources and inform Google about the changes you’ve seen. Bing’s Disavow Links tool also allows exclusion of spam links.
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How to Protect Your Site from Link Spam and Negative SEO – Search Engine Journal
