Google Maps Now Works Inside Buildings

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Google Maps and Google Earth are familiar tools for lots of people trying to navigate or see pictures of other locations, and now the company is further expanding their map toolbox. Recently, select stores are available as maps, complete with shelf markers and section labels. Below is an example of a Best Buy mapped by Google. Users on reddit.com in the link underneath the image speculate how such technology could play out in the future.

Best Buy interior in Google Maps

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Google never ceases to amaze me. Now we have aisle … – Reddit

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Latest Spammer Tactics For WordPress Commenting

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A writer humorously contemplates the copious number of spam comments he receives each day. He wonders at the poor quality of these comments and the multiple tactics used to transfer the spam past the spam-filter and the human operator. To illustrate his point that many of these are filled with strangely phrased ideas and erroneous grammar, the writer includes an excerpt of a comment he had received, which discusses what one spammer thinks will appeal “to the vanity and goodwill of people who run legitimate WP sites.”

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Large collection of default spam-comments from a slimy SEO tool – Boing Boing

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Thinking of Cheap SEO? How To Separate Expert from Amateur SEO

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Although online marketing services can help a young business reach clients, not all service providers in the field are equally competent. In an article on the Search Engine Journal site, search engine optimization (SEO) consultant Gregory Smith claims that providers relying on cheaper SEO methods can harm their clients in the long run. Smith names ways to determine a potential SEO consultant’s level of professionalism.

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Why There’s No Such Thing as Cheap SEO or Link Building | Search Engine Journal

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10 Key Internet Marketing Techniques For New Businesses

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In an article on the Search Engine Journal site, Sujan Patel lists ten online marketing methods for new firms. Despite the article’s headline and lead paragraph, not all of the listed methods focus strictly on search engine optimization (SEO). Methods pertaining to SEO include keyword selection, content generation, and visitor data collection. Other methods mentioned in the article include branding, social networking, link building, and guest posting.

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10 SEO Techniques All Startups Should Be Using | Search Engine Journal

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5 Bad SEO Shortcuts

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Since the introduction of Ecommerce sites, their marketing, production and selling have matured significantly. Search Engines are programmed in such a way that to reward relevance, popularity, and quality. Ecommerce sites often mistake the choice of SEO shortcuts that could well work in the short term but they can be revealed and penalized later. The 5 important SEO shortcuts that must strictly be avoided are buying links, stock product descriptions, irrelevant content sections, fake profiles and low value linking.

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5 SEO Shortcuts to Avoid | Practical eCommerce

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All Your SEO Content – Not Good If People Don’t See It

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If you are trying to get traffic to your site killer content is one of the best ways to do it. One of the biggest tips to help your site to better is to make sure it gets published. You can’t get traffic if it isn’t even there. Also discussed in this article are using Social Connections to build traffic. This article is a must read if you are working on getting more traffic to your site.

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Fear the OP: Understanding the Opportunity Cost of Delaying a Content Generation Strategy for SEO [Data] | Search Engine Journal

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How Are National SEO and International SEO Different?

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International SEO is quite different from national SEO. If you are doing national search all you have to do is look into local domains or sub-domains or folders which are termed as geo-targeting. On the other hand you if you are to do international SEO, you have to know languages which are not your mother tongue. But if you have some knowledge about SEO, you can very quickly get proficient at international search.

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Is International SEO Really That Different From “National” SEO?

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Where Does Negative SEO Come From?

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‘Negative SEO’ means anything malicious someone does to harm your site’s rankings. If someone really attacks your link profile and if it going to be effective you’ll see unexplained. The Impact of an attack is often temporary. People many times use methods that get quickly removed or discounted and when the link go away, the problem always goes away. It is easy to be so aggressive that Google spots the attack and devalues the links. If someone really is out to get you and wants to spend time and money, there is no doubt, they can do a lot of damage . The SEO problems for websites in 2012 in 99% of cases are self-inflicted.

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Were You Hit by Negative SEO? | SEOmoz

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Google Plus 30 Point Review System (by Zagat) Explained

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As you have likely noticed by now, Google merged Google Plus and Google Places. This has changed the way that Places listings are showing up in a few ways. One of the changes that is most noticeable is the review system – it used to be an easy to see 5-star system. What happened?

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Google Search Rankings – The Human Component

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The Googlebot is Google’s automated program for searching and indexing content on the Internet. In the realm of SEO, the first part of good optimization is all about crafting textual content that’s visible and makes sense to Googlebot. After Googlebot indexes a page, the Google algorithm takes the content text and automatically ranks it on the search results page according to the search terms that the user enters into Google search. If your optimized website performs well for the term “electronic widgets,” for example, the Google algorithm will place your site near or at the top of the search results whenever someone uses Google to search for “electronic widgets.” Did you know that in addition to its automated components like Googlebot and the algorithm that Google also uses human site raters in the ranking of websites?

Google employs hundreds of site raters who rate a huge number of websites on relevancy. The input collected from this team doesn’t directly influence the search results, but it does influence the Google engineers in changing the algorithm to better serve more relevant results to the search engine user.

In this great video, Google senior software engineer Matt Cutts, demystifies this process by explaining how human website raters are used in testing changes to the Google algorithm. Essentially, after a change to the automatic search ranking is made, Google performs many test queries and evaluates what has changed in the results. The new search results are checked against the results before the change, and then presented to the human raters – in what Matt Cutts calls a “blind taste test” – to determine which set of search engine results are more relevant and useful. Only after analyzing and evaluating the feedback of the human raters are the new search results then tested with a small, carefully selected number of Internet users. Only if this last round of surveys on the algorithm change prove the results more accurate and useful will the updated algorithm be integrated into Google Search for the use of the public. It’s an exhaustive process, but that’s how much Google wants its search engine to be the most relevant on the web.

Watch the video here:

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