If what you’re looking for is quality press releases (newsworthy content) then there are some SEO press release tips that would be beneficial to hold to, especially after the Panda and Penguin updates. These include things such as sticking to higher end distribution services that offer the press releases over a genuine newswire, working with sites that are regarded good neighbors by Google, remembering that the traditional press release has the chief goal of drawing the attention of a journalist, as well as writing for the journalist, the search engines, the customer, the prospect and the social media news networks. Doing each of these can prove to be quite effective and result-oriented.
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Can the SEO-PR Love Affair Survive After Panda & Penguin? – Search Engine Watch