One industry that has really taken the social media revolution to heart is car manufacturers. This is an extremely competitive industry and you can learn from how they use social media, whatever your business. For instance Ford created personalized messages to invite famous bloggers to sign up to a test-drive. This personalized approach is an effective way to make people more receptive to your message.
Read the full article here:
Lessons From The Auto Industry: Leveraging Social For Organic Traction