Page speed to become an official ranking signal for mobile Google searches

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Google has been encouraging webmasters to make their sites as fast as possible for years, but now they’re making it an official ranking requirement.

The company announced this week that it will be launching what it is calling the “Speed Update” in July 2018, which will make page speed an official ranking signal for mobile searches.

Google recommends checking your site’s speed using its PageSpeed report, as well as using tools like LightHouse to measure page speed and improve your loading times.

As Google’s Zhiheng Wang and Doantam Phan wrote in the announcement:

The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.

While Google says the update will only affect a “small percentage of queries”, it is impossible to tell exactly how many will be impacted. Google handles billions of queries a day, so a small piece of that could still be a substantial number of searches.

This is the first time page speed will be made a ranking factor for mobile searches, but it has been a ranking factor on desktop since 2010. It makes sense to expand this to mobile since there is a wealth of evidence showing that mobile users prioritize loading time when clicking search results. If a page doesn’t load within three-to-five seconds, they are likely to leave the page and find another relevant search result.

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Google My Business officially launches videos in listings

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After a few weeks of testing, Google My Business has officially announced that all business owners can now upload videos to their Google My Business listings.

Business owners can “view videos added by customers and upload videos about their business for customers to view,” said Google’s Allyson Wright.

Videos can be up to 30 seconds in length and may take up to 24 hours to become visible on the business listing in Google Maps and local search results.

Because others like Google’s “Local Guides” can also upload videos to business listings, GMB will also soon give businesses the ability to mark offensive or inappropriate videos on their listings.

To get started adding videos to your own listings, open your Google My Business Dashboard and click “photos,” followed by the “video” tab at the top of the page. From there, select the option to “Post Videos.”

Just drag and drop your video to the box.

Let it upload.

And wait for it to appear. Within about a day, the video should become visible for you and anyone who sees your listing.

Wright also provided these notes about the new feature:

  • Videos will appear in the overview tab of the Google My Business Dashboard.
  • Customer uploaded videos can be found in the “customer” tab.
  • Merchant uploaded videos can be found in the “by owner” tab.
  • All videos can be viewed together in the “videos” tab.
  • After upload, it could take up to 24 hours for the videos to appear. Once live, they will display where local photos do.
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Google My Business starts letting some upload videos to their listings

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Business owners may be able to upload videos to their Google My Business accounts in the near future, based on a new feature popping up for some account owners.

Colan Nielsen from SterlingSky noticed that some of his clients now had access to a new panel for uploading videos showcasing their stores or products.

Several others have since reported seeing the option appearing in their own accounts, however, not everyone says they can use the feature quite yet.

For now, it is unclear whether the feature is just one of the many tests Google runs on a regular basis or a slow rollout of a widely anticipated feature. Google has yet to release a statement on the issue.

It’s worth noting that this isn’t the first time videos have started showing up in GMB accounts. During the earlier years of Google My Business, Google included a similar video upload option. The tool disappeared long ago.

Since then, Google has allowed “Local Guides” – volunteers who help Google gain in-person information about businesses – have been able to upload videos to local listings. Actual business owners or account operators have not been able to until now, though.

While many can already upload videos, few have reported actually seeing their videos show up on their listings yet. When they do appear, videos are likely to be shown under the photos tab, as they do in the listing for Voodoo Doughnut in Portland:

Business owners using GMB have been asking for the ability show videos for years because they can provide a more complete view of both their stores and their products. Hopefully, the appearance of this feature for some is a sign of a much wider roll-out coming soon.

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Twitter makes tweetstorms an official feature with “threads”

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Tweetstorms have grown from a user-initiated trick to get past Twitter’s original 140-character limit into a legitimate feature this week, as Twitter launches a new feature to combine tweets into a longer statement.

In a blog post, the company says the ability to tie tweets into what they are calling a “thread” will be rolling out to all Twitter users “in the coming weeks.”

Since the launch of Twitter, it has been tradition for users to reply to their own tweets to expand on what they want to say. Often, these tweets and replies will be labeled with numbers to make it clear what order to read them in.

Now, Twitter is simplifying the process with a “+” button which lets them continue their thought in a thread. The process can be repeated to make threads as long as users need (up to 25 threads). People will also be able to add tweets to new threads.

Thanks to the new feature, the way tweetstorms or threads are shown in people’s feeds will also be changing. Instead of scrolling through the list of tweets in replies, users can simply click a “show this tread” label to expand the full set of tweets.

The decision to launch the thread feature now is an interesting one. The company has already expanded the maximum length of tweets to allow users to fit more in at a time. With the latest move, Twitter has made it clear that brevity is quickly falling down their list of priorities in favor of more complex conversations.

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Facebook says holiday shopping is bigger on social media than the Super Bowl

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The Thanksgiving shopping weekend has officially become the biggest social media event of the year, garnering more discussion on Facebook and Instagram than even the most recent Super Bowl.

According to an email from Facebook to Social Pro Daily, more than 130 million people talked about Black Friday, Small Business Saturday, and Cyber Monday this year.

Facebook alone generated more than 226 million interactions from 90 million people about the Thanksgiving shopping weekend, while 52 million talked about the deals and shopping experience on Instagram.

Surprisingly, Black Friday and Cyber Monday weren’t the biggest days of the weekend on social media. Despite being considered the smaller event of the holiday, mentions of Small Business Saturday actually surpassed mentions of Cyber Monday. The day devoted to local small businesses also created two of the top hashtags on Instagram with “ShopSmall and #ShopLocal.

Other notable stats from the weekend according to Facebook:

  • There were more than 450 million views over the weekend on Facebook of videos related to Black Friday and similar topics.
  • Black Friday conversation on Facebook and Instagram was driven by women between 35 and 54.
  • Men between 18 and 34 were more likely to discuss Cyber Monday.
  • More than one-third of Instagram business profiles posted Instagram Stories during the holiday weekend.
  • The top five shopping-related hashtags on Facebook and Instagram over the weekend were: #BlackFriday, #CyberMonday, #SmallBusinessSaturday, #ShopSmall and #ShopLocal.
  • The three most engaged states on Facebook were Kentucky, Indiana, and Tennessee.
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Turn reviews into marketing materials with Google’s #SmallThanks Hub

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Every small business person knows there is no marketing quite as powerful as word-of-mouth. No matter what you promise in your ads, it won’t pack quite the punch as a positive, well-written review for your business. But, what if you could turn your positive reviews into your ads?

With the help of Google’s #SmallThanks Hub, you can no do just that. The new online resource aims to help small businesses create top-quality digital and printed marketing materials based on your Google reviews.

“Simply search for your business name on the site, and we’ll automatically create posters, social media posts, window clings, stickers and more — based on the reviews and local love from your customers on Google,” writes Google’s vice president of marketing for Ads & Americas, Lisa Gevelber, on The Keyword blog.

The new resource is available to all US businesses with a verified Google listing with an address.

“Reviews from your fans are like digital thank you notes, and they’re one of the first things people notice about your business in search results,” writes Gevelber in the announcement.

In the post, Google also highlighted data indicating that up to 71% of consumers say positive reviews in search results make them more likely to visit that business and that business listings boasting positive reviews receive up to a 360% increase in click-throughs to their website.

As part of the launch of the #SmallThanks Hub, Google also included a few tips for small businesses. These include keeping your Google listings up to date, encouraging customers to share reviews online, and posting “Find us on Google” stickers in their store and across social media.

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The most important local SEO ranking factors for your business

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As Google has continuously demoted their organic listings for search results, local SEO has risen in prominence. Instead of aiming for the top search spot, more and more businesses are prioritizing claiming the top place in Google’s local search results – which typically appear before any organic listings.

Of course, getting the top spot in the local results isn’t much easier than typical SEO work. However, it is a bit different. Google prioritizes different search signals to make sure they are delivering the most valuable businesses for your searches.

To figure out exactly what search signals matter to Google the most when sorting local results, LocalSEO Guide recently completed an in-depth review of over 200 ranking factors and 100,000 local businesses across 150 cities.

What they found shows that while organic ranking factors like links, keywords, and anchor text are important, rankings reign supreme in local search.

Specifically, “having a keyword you are trying to rank for, and a mention of the city you are working to rank in, in reviews, has a high correlation with high ranking in Google My Business results.”

The findings also indicate that engagement, such as adding photos and hours to your listing, serves as a significant ranking factor. Additionally, “responding to reviews and claiming your profiles are ways to engage with your potential customers and Google’s platform to show then you are invested.”

Elsewhere, the report suggests that traditional SEO factors such as links and on-site optimization still play a significant role in rankings. However, some off-page signals like citations and reviews on third-party sites, are declining in relevance compared to past research.

The full report details more findings and statistics to indicate exactly how those who are crushing local search are doing it. However, it is important to note that these types of studies are based entirely on correlation. We can’t say for sure exactly how Google’s systems rank local results – partially because they won’t tell and partially because they are always changing.

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The new AdWords “Experience” is now available to everyone

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Google has been teasing a massive revamp to the AdWords experience for months, and now it’s finally here.

The company says the redesign and new features provide a faster, more intuitive experience with a better focus on meeting advertisers’ goals.

What’s New

The biggest changes to the ad platform are mostly focused on design and speed.  The ad interface is less cluttered and easy to navigate, letting you put more focus on your advertising efforts without distraction.

The streamlined style also allows pages to load up to 20% faster according to Google.

Visualizations have also been improved to make it easier for you to see how your ads are performing and how people are engaging with your business.

The new experience also brings a few new features like bid adjustments and landing pages. These features have been available to those who got into the revised AdWords experience early, but this is the first chance for most advertisers to test them out for themselves.

Google has put together a number of new guides and videos to help everyone get accustomed to the new AdWords experience. You can get started by checking out the guided tour, how-to videos, or the best practices guide.

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AdWords may spend more than twice your daily ad budget

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AdWords has made a pretty massive change to the way daily ad budgets can be spent, and it could wreak havoc on advertisers’ ability to manage their budgets.

Google has always allowed campaigns to spend up to 20% over their daily budget. The idea is to provide flexibility so that you can take advantage of days where your ad performs best and minimalize waste when your ad isn’t doing well.

By the end of the month, this variance evens out so that you meet your monthly budget.

Now, AdWords has massively raised the daily overspend cap. Campaigns can now spend up to double their average daily budget.

The change doesn’t directly affect your monthly budget, and Google says you will still never be charged more than your monthly budget. In the long run, it may prove to actually be a great way to ensure advertisers reach their goals more consistently. However, it also raises a number of big questions about how ad budgets are managed.

The biggest problem how the increase could affect ad visibility. If an add sees a few days that draw in significant budget overspend early in the month, they could realistically run through their ad budget early in the month. That means ads could disappear unless you increase your budget.

The response has been overwhelmingly negative, with most of the criticism focusing on the fast roll-out and lack of opt-out. The change was applied overnight to all AdWords accounts, and advertisers cannot revert back to the earlier limit.

Like most changes on Google, we will just have to wait for time to tell whether this is a big mistake or an uncomfortable improvement.

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Google says there is no perfect recipe for optimization

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Everyone wishes there was a simple recipe to guarantee you’ll rank at the top of the search engines, but Google’s Gary Illyes says there is no such thing. In fact, there isn’t even a consistent top-three ranking factors for all content.

Instead, Illyes explains that the top-ranking factors for web pages vary depending on the query being searched. Going by that thought process, factors like links might be used to verify that something is newsworthy, while page speed, content quality, and keyword usage may be more useful for some types of content.

John Mueller, also a big figure at Google, joined the discussion to suggest that worrying about optimizing for specific ranking factors is “short-term thinking.”

Surprisingly, Illyes takes it even further by saying that links – often viewed as one of the most important signals for a website – are often not a factor in the search results at all. Long-tail search queries, in particular, are likely to pull up content with few to no links.

While this can be discouraging to brands or businesses looking for specific ways to improve their site and rank higher, the overall message is clear. A holistic approach that prioritizes people’s needs and desires is bound to benefit you, while myopically focusing on specific factors is bound to eventually leave you left behind.

As Mueller suggests – if you build something awesome, Google will come.

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