The TMO Blog

Facebook says holiday shopping is bigger on social media than the Super Bowl

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The Thanksgiving shopping weekend has officially become the biggest social media event of the year, garnering more discussion on Facebook and Instagram than even the most recent Super Bowl. According to an email from Facebook to Social Pro…
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Turn reviews into marketing materials with Google’s #SmallThanks Hub

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Every small business person knows there is no marketing quite as powerful as word-of-mouth. No matter what you promise in your ads, it won’t pack quite the punch as a positive, well-written review for your business. But, what if you could…
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The most important local SEO ranking factors for your business

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As Google has continuously demoted their organic listings for search results, local SEO has risen in prominence. Instead of aiming for the top search spot, more and more businesses are prioritizing claiming the top place in Google’s local…
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Twitter finally lets everyone tweet with 280 characters

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It is official. After over a year experimenting with various types of longer tweets, Twitter is finally letting everyone tweet with 280-characters at a time. https://twitter.com/Twitter/status/928004549478047744 The double-sized tweets are…
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Twitter introduces new multi-faceted video ads

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Twitter has released a new type of video ad called the Video Website Card, which is aimed at helping advertisers drive traffic to where they need it most. The new ad unit uses a multi-faceted approach to help streamline the process of directing…
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Google My Business officially launches videos in listings

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After a few weeks of testing, Google My Business has officially announced that all business owners can now upload videos to their Google My Business listings. Business owners can “view videos added by customers and upload videos about…
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Facebook tries to revitalize Stories by letting all pages share their own

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In an attempt to breathe some life into their version of ‘Stories’, Facebook is expanding the feature to all pages – rather than just individual users. This means brands can now start sharing Stories too all their friends and followers,…
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Native video continues to dominate on Facebook, as a new study shows

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It may not come as a surprise that Facebook favors native videos, but a new report shows just how much of a boost videos can get by being uploaded straight to the social media platform. According to Quintly, native videos on Facebook get…
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The new AdWords “Experience” is now available to everyone

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Google has been teasing a massive revamp to the AdWords experience for months, and now it’s finally here. The company says the redesign and new features provide a faster, more intuitive experience with a better focus on meeting advertisers’…
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