The TMO Blog

Native video continues to dominate on Facebook, as a new study shows

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It may not come as a surprise that Facebook favors native videos, but a new report shows just how much of a boost videos can get by being uploaded straight to the social media platform. According to Quintly, native videos on Facebook get…
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The new AdWords “Experience” is now available to everyone

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Google has been teasing a massive revamp to the AdWords experience for months, and now it’s finally here. The company says the redesign and new features provide a faster, more intuitive experience with a better focus on meeting advertisers’…
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Snapchat is still the biggest social platform for teens

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Everyone seems to be ripping off Snapchat’s style these days, whether it’s the spread of vanishing video or “Stories”. Still, it doesn’t seem to be impacting the platform’s popularity with their biggest demographic. Teens still…
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AdWords may spend more than twice your daily ad budget

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AdWords has made a pretty massive change to the way daily ad budgets can be spent, and it could wreak havoc on advertisers’ ability to manage their budgets. Google has always allowed campaigns to spend up to 20% over their daily budget.…
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Instagram allows “thousands” of merchants to turn their posts into sales

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Instagram is quickly growing from just a platform for users to share pictures and videos towards a fully-fledged combination of social media and shopping. With the help of Shopify, Instagram is rolling out a new feature allowing “thousands”…
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Twitter starts testing supersized tweets

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Since its creation, Twitter has been defined by one simple thing. No, not memes, politics, or the platform’s ability to spread information faster than even the biggest news networks. The hallmark trait of the social media service has always…
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Pinterest hits 200 million monthly active users

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Pinterest just hit a major milestone and they are celebrating by teasing several new features coming soon. According to a blog post last week, Pinterest officially surpassed 200 million monthly active users, representing more than 40% growth…
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Google says there is no perfect recipe for optimization

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Everyone wishes there was a simple recipe to guarantee you’ll rank at the top of the search engines, but Google’s Gary Illyes says there is no such thing. In fact, there isn't even a consistent top-three ranking factors for all content. Instead,…
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AMP Landing Pages speed up the journey from click to conversion

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Do you ever look at how your ads are performing and wonder why all those clicks aren’t turning into sales for you? The answer nine times out of 10 is that your landing page just isn’t fast enough. According to Google’s estimates, advertisers…
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