The TMO Blog

Facebook shuts down its Explore Feed, remains committed to ending organic reach

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Facebook’s experiment with the “Explore Feed” – where organic content from brands and publishers was hidden away in a second feed – has come to an unceremonious early end. After less than four months, the social platform has announced…
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Google launches two new tools showing how your site compares to your competition

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Google has been banging the drum for speeding up mobile websites for what seems like forever now, and they’ve released numerous tools to try to help webmasters do just that. This week, at the Mobile World Congress in Barcelona, the search…
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Enhance your email with AMP for Gmail

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Google is bringing its super-fast Accelerated Mobile Pages to email the company announced this week. During its conference in email, the company unveiled that developers can now take advantage of the mobile-friendly AMP framework when developing…
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Google launches its own ad blocker for Chrome

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Starting today, Google’s own web browser will start blocking troublesome ads across the net. The company has been warning they would be launching their own ad blocker since last June, and has officially started rolling out. By default, Google’s…
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Facebook makes organic reach counts more accurate

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  Facebook is making some tweaks to Page Insights that might make Page owners a bit frustrated but are actually valuable changes in the long run. The biggest update is in how Facebook will calculate organic reach for content. In the…
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See your SEO performance through Google’s eyes with Chrome browser extension

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Google has announced a new set of tools for its Chrome Lighthouse developers extension that may finally make the tool relevant for both marketers and business owners The Lighthouse extension is adding SEO audit metrics that make the tool…
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Instagram tests triple-feature carousel ads with advertisers

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Instagram has introduced a new way for brands to tell their Stories, with expanded photo and video carousels. In the past, brands could only include a single photo or video in their Story ads. Now, a limited number of advertisers can triple…
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Excessive retargeting may get your ads “muted” on Google

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Retargeting is undeniably a powerful way to reconnect with potential customers and remind them to take action on something they were interested in. Unfortunately, when done poorly, it can also be terribly annoying. Now, Google is giving users…
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Over half of small businesses rely on Facebook to grow

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A recent survey from the United States Chamber of Commerce confirms what many already knew: small businesses across the country are discovering that social media can help find new customers and grow your business. In particular, they see Facebook…
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