The TMO Blog

Google Search Rankings

Googles Latest Core Update Finishes Rolling Out

,
If your website has seen a big drop in traffic within the past month, there is a chance you’ve been hit by the latest Google core update. The update started rolling out on November 11 and has now been confirmed to be finished as of December…
Read more
Google Maps Shopping Banner

Google Maps Now Highlights Nearby Products When Searching Local Businesses

, , ,
When searching on Google Maps, users will now see highlighted similar or relevant products from nearby stores, the company announced recently.  As Google put it: “Now, you can search in Google Maps for items like pickleball rackets,…
Read more

Study Shows LinkedIn Videos Get 3x The Reach of Text Posts

, ,
LinkedIn’s increasing focus on video content appears to be paying off, providing better engagement and new opportunities for marketers on the platform to reach their audience.  Since expanding its options for video content, LinkedIn…
Read more

Google Expands Hotel Ads In Search With Travel Feeds

, ,
Google is expanding its Travel Feeds feature for Search Ads, letting hotel ads include more detailed information from their feeds in ads.
Read more

Big Changes Are Coming To Google’s Local Service Ads

, ,
Starting next month, Google will begin requiring brands running Local Service Ads (LSAs) to have an accurate, verified, and related Google Business Profile to continue running their ads. Though LSAs have technically been accessible to any…
Read more
TikTok Banner

TikTok Officially Introduces Search Ads

,
TikTok is taking advantage of its growing popularity as a search engine with Search Ads designed to seamlessly reach users searching for content on the platform.  As the company announced this week, it is officially launching Search…
Read more

Google Ads Improves Customer Data Privacy With “Confidential Matching”

, ,
Google Ads is introducing a new system it calls  “confidential matching” which provides a new way to protect your first-party data and the confidentiality of your clients while still integrating your data into its measurement tools and…
Read more

Google Now Supports The AVIF File Format Making It The Best Format For SEO

,
This week Google announced that it now supports the AVIF file format, making the format eligible to be shown in Google Search and Google Images. Now that the search engine can index and display the popular file format, it will likely become…
Read more
Google Search Rankings

Google’s New Core Update Targets Content Quality

,
Google’s August 2024 core update started rolling out yesterday and is poised to turn up the heat on sites providing flimsy, irrelevant, or unuseful content. Google Search Advocate John Mueller confirmed the update and said that the update…
Read more