The TMO Blog

Google Gives Advertisers More Control Over Where Their Ads Appear With Brand Exclusions and Restrictions

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Google is giving advertisers more control over where their ads appear in Search with two new features that have only been available to a small number of advertisers previously.
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Again, Content Word Counts Don’t Impact Google SEO

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Google Search Liaison, Danny Sullivan, once again took to Twitter to dispel a longstanding myth about word counts and SEO.

LinkedIn to Test Targeted Ads During Streaming Content

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LinkedIn is testing a new ad product that allows advertisers to reach LinkedIn’s 930 million users as they watch TV or movies at home. 

Instagram Broadcast Channels Roll Out To All Users

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Meta CEO, Mark Zuckerberg, revealed this week that Instagram Broadcast Channels will soon be available to all Instagram users around the world.  Instagram Broadcast Channels are private, one-way messages to either your followers or…

Twitter’s US Ad Revenue Plummets 59% From Last Year

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A recent internal presentation suggests that advertisers continue to flee Twitter despite the recent replacement of Elon Musk as CEO

Microsoft Advertising Will Only Run Ads By Verified Advertisers Starting August 1

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Effective August 1st, Microsoft Advertising will stop running ads from anyone who is not a verified advertiser.

Google’s E-Commerce Service Merchant Center Is Becoming Merchant Center Next

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Google is transitioning its popular e-commerce service Merchant Center to a new, easier-to-use tool called Merchant Center Next.
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TikTok, Instagram Reels, and YouTube Shorts Dominate Short-Form Videos In Their Own Ways

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The past few years have seen a meteoric rise in the popularity of short-form video content with TikTok and a wave of imitators driving interest in bite-size videos that can be easily consumed on smartphones.  Now, a recent study by…

Google Is Introducing Two New Goal-Based Ad Campaigns For Video Ads

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Google is adding two new campaign types for video ads aimed at driving video views or generating demand.