The TMO Blog

Google Shopping

Shoppers Can Find Small Businesses Easier On Google With This New Shopping Filter

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Google is making it easier for shoppers to find small businesses and their products with a new filter for shopping search results. 

Google Spokesperson Says To “Buckle Up” For Major Changes Coming To Search Results

Google’s Search Liaison, Danny Sullivan, raised some eyebrows over the weekend by saying that “major changes” are coming to Google’s search results. 
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Google Puts Blogs In Top Search Results More Than Any Other Type Of Content

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Think using blogs to get to the top of the search engines is a thing of the past? Don’t be so quick to ditch your brand’s blog.
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Fear of Missing Out Is Keeping Most Students On Social Media Despite Lack of Enjoyment

Does anyone actually enjoy using social media?  According to a new survey conducted collaboratively by the University of Chicago, UC Berkeley, Bocconi University, and the University of Cologne, the majority of users (particularly among…

LinkedIn Is Making Collaborative Articles More Visible And Engaging

LinkedIn is making Collaborative Articles more visible across its platform, including within search, feeds, and notifications.  In an announcement today, the company said it plans to show more Collaborative Articles when users are looking…
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Google’s New Demand Gen Campaigns Use AI To Reach Shifting Audiences

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Google is launching an exciting new ad format called Demand Gen Campaigns which uses the latest AI tools to create highly targeted video and image ads for YouTube, as well as Google’s other platforms. 
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Microsoft Advertising Releases a Free Holiday Guide For Brands

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The holidays are approaching and Microsoft Advertising wants to help your brand prepare before the shopping season arrives.

X is Joining The Google Ads Display Network

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X (previously known as Twitter) is partnering with Google Ads in an attempt to make up for the declining ad revenue seen by the company since its takeover by Elon Musk.  In the near future, X will be included as part of the Google Display…
Google Search Rankings

Lead Google Analyst Says Links Are No Longer a Top 3 Ranking Factor

For years, backlinks have been considered one of the most important ranking factors for ranking on Google’s search engine. In 2016, the company even confirmed as much when a search quality senior strategist said that the top ranking factors…