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March 2025 Core Algorithm Update Starts Rolling Out To Google Search

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Google has started rolling out the latest major core algorithm update to its search engine, according to an announcement from the company yesterday. This update is expected to take approximately two weeks to fully finish rolling out.  In…
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Google Search Rankings

Google Says Audio Versions of Blog Content Won’t Help SEO

After years of speculation and debate among SEO experts, Google has finally clarified that audio versions of blog content are unlikely to help SEO or directly improve search rankings. Despite that, representatives from the search engine suggest…
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New Study Shows Gen Z Leaving Google For Instagram and TikTok

Gen Z and other young consumers are shifting towards relying on Instagram and TikTok, while older consumers stick with Google
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Meta Tests Running Ads On Threads

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Meta is gradually introducing the ability for accounts to run ads on its Threads app, allowing brands to reach the app’s 300 million monthly active users with their promotions.  The move lets select advertisers easily bring ads from other…
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Google Shopping

Google Shopping Study Shows How To Rank Your Products Higher

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A new study has revealed the factors that Google Shopping uses to rank products. By assessing over 5,000 Google Shopping keywords, Jeff Oxford from 180 Marketing showed what factors matter the most to the e-commerce search engine and how…
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Google Ads Exec Talks AI and Major Developments Coming in 2025

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According to Brendon Kraham, the vice president of global search ads and commerce, Google Ads is gearing up for an AI-led “seismic shift” in how people use the internet.  In an interview with MediaPost, Kraham recently discussed Google…
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Google Search Rankings

Google’s CEO Gives Wide-Ranging Interview On The Future of Google and Search

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In a wide-ranging interview with The New York Times, Google CEO Sundar Pichai said he expects that search will “change profoundly” in 2025 led by advancements in AI and increasing competition from AI search, social media, and hardware advancements.  Below,…
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Google Search Rankings

Googles Latest Core Update Finishes Rolling Out

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If your website has seen a big drop in traffic within the past month, there is a chance you’ve been hit by the latest Google core update. The update started rolling out on November 11 and has now been confirmed to be finished as of December…
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Google Maps Shopping Banner

Google Maps Now Highlights Nearby Products When Searching Local Businesses

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When searching on Google Maps, users will now see highlighted similar or relevant products from nearby stores, the company announced recently.  As Google put it: “Now, you can search in Google Maps for items like pickleball rackets,…
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