The TMO Blog

Instagram Introduces New ‘Sends Per Reach’ Ranking Signal

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Instagram has significantly shifted how it ranks content across the platform. Head of Instagram, Adam Mosseri recently revealed that the platform has created a new ranking signal that measures the sends per reach content receives. Sends…
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Google Search Rankings

Google Rep Says A New Core Algorithm Update Is Coming Soon

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Google is ramping up to release its next core algorithm update “in the coming weeks”, likely signaling a major shakeup coming to search results in the near future.  The reveal that a core algorithm update is coming came from Google…
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Menu Items and Store Traffic May Help Local Google Rankings – A LOT

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Listing menu items in your Google Business Profile and having a busy shop seem to be powerful ways to help your business's local Google rankings according to a newly published set of tests by SEO expert Claudia Tomina. Google Business Profiles…
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Google Search Rankings

96% of Sites In The Top 10 Results On Google Have Over 1,000 Backlinks

it is all but impossible to rank in the top 10 search results for commercial searches without a substantial number of backlinks. 
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TikTok video views banner

TikTok Tests Allowing Users to Share Hour-Long Videos

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Despite facing a ban in the United States in the coming months, TikTok continues to expand its features and content options, including longer and longer videos. 
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Google Search Rankings

What Is Content Decay and What Should You Do About It?

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A lot has been made of the importance of new content when it comes to ranking on Google. But, what’s so bad about older content? Are all old posts bad for your site? Should you be regularly removing old posts? Thankfully, Google’s John…
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Google Search Rankings

Everything You Need To Know About Canonical URLs And Your Google Rankings

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Every brand wants to put their best foot forward. If you want to do that online, you need to understand what canonical URLs are. So, today we are going to talk a bit about what canonical URLs are, why your pages may have a canonical version,…
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TikTok Banner

What’s The Deal With TikTok and Congress?

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This week, the United States House of Representatives overwhelmingly voted to ban TikTok unless its owner, Chinese company ByteDance, gives us control of the company. While this does not mean the wildly popular social network is banned yet,…
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Apple Wants To Charge You To Boost Facebook and Instagram Posts

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Apple is poised to attach a fee when advertisers boost posts on Facebook or Instagram iOS apps, but Meta is offering a loophole.
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