The TMO Blog

Google Gives Advertisers More Control Over Where Their Ads Appear With Brand Exclusions and Restrictions

Google is giving advertisers more control over where their ads appear in Search with two new features that have only been available to a small number of advertisers previously.

Again, Content Word Counts Don’t Impact Google SEO

Google, SEO

Google Search Liaison, Danny Sullivan, once again took to Twitter to dispel a longstanding myth about word counts and SEO.

LinkedIn to Test Targeted Ads During Streaming Content

Advertising, News, PPC, Video

LinkedIn is testing a new ad product that allows advertisers to reach LinkedIn’s 930 million users as they watch TV or movies at home.

Instagram Broadcast Channels Roll Out To All Users

Marketing, Social Media Marketing

Meta CEO, Mark Zuckerberg, revealed this week that Instagram Broadcast Channels will soon be available to all Instagram users around the world. Instagram Broadcast Channels are private, one-way messages to either your followers or…

Twitter’s US Ad Revenue Plummets 59% From Last Year

Advertising, Social Media Marketing

A recent internal presentation suggests that advertisers continue to flee Twitter despite the recent replacement of Elon Musk as CEO

Microsoft Advertising Will Only Run Ads By Verified Advertisers Starting August 1

Advertising, Microsoft, PPC

Effective August 1st, Microsoft Advertising will stop running ads from anyone who is not a verified advertiser.

Google’s E-Commerce Service Merchant Center Is Becoming Merchant Center Next

e-commerce, Google, Marketing

Google is transitioning its popular e-commerce service Merchant Center to a new, easier-to-use tool called Merchant Center Next.

TikTok, Instagram Reels, and YouTube Shorts Dominate Short-Form Videos In Their Own Ways

Marketing, Social Media Marketing, Video

The past few years have seen a meteoric rise in the popularity of short-form video content with TikTok and a wave of imitators driving interest in bite-size videos that can be easily consumed on smartphones. Now, a recent study by…

Google Is Introducing Two New Goal-Based Ad Campaigns For Video Ads

Advertising, Google, Video

Google is adding two new campaign types for video ads aimed at driving video views or generating demand.