The TMO Blog

Google's Search Off The Record podcast banner image

What’s Changing The Updated SEO Starter Guide From Google?

,
Google is planning to update its SEO Starter Guide, and now we have an idea what type of changes will be made in the new version.

LinkedIn Launches Sponsored Articles For Brands

, ,
LinkedIn is introducing a new feature called Sponsored Articles that allows brands to turn articles they publish on the site into ads that will reach wider audiences. The goal is to provide a way for users to engage with sponsored content…
A banner image showing a hand holding a blue magnifying glass with an eye where the lens would normally be.

TikTok Continues to Become a Search Engine Alternative

,
New research from Adobe indicates that more and more people are turning to TikTok to find information, music, recipes, and other things we used to rely on traditional search engines for.

Google’s Danny Sullivan Responds To Claims That Rich Results Steal Content

,
A lead Google spokesperson gave a surprising response to claims that the search engine stole content from a publisher without providing any benefit to the publisher’s website.

Threads Gets Its Own Version of Hashtags

Meta’s Twitter replacement, Threads, has added a new way to sort and explore content called “topic tags”.
Google Rising Product Categories Header

Celebrate Google’s 25 Years In Search Trends Report and Time Capsule

Google has released its annual Year in Search list of trends and popular searches, but this year’s list includes a special twist.

Google Lets Advertisers Opt-Out of The Search Partner Network Following Troubling Claims

Google is giving advertisers the ability to opt out of showing ads across its Search Partner Network (SPN) following a concerning report that suggests ads may be being shown on controversial websites - even if you’ve placed those websites on a blocklist. 

Google’s Latest Generative AI Tools Help Shoppers Find Exactly What They’re Searching For

As the holiday shopping season is at its peak, Google has given retailers new generative AI tools to help advertise their products online. 
Google Search Rankings

Google Updates Bring More Personalized Results and More First-Hand Knowledge

,
Google is making some big changes to how it ranks results that aim to deliver more personalized search results and increase the prevalence of “first-hand knowledge”. The search engine announced the changes earlier this month while spotlighting…