The TMO Blog

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New Instagram Test Asks “Are Four Ads At Once Better Than a Single Ad?”

Advertising, Social Media Marketing

Instagram is testing a new ad format that combines four ads from competing businesses into a single ad unit.

Google Business Profiles Now Let Brands Include Links To Social Profiles

Google, Local Search, Marketing, Social Media Marketing

Google is finally allowing brands to naturally add social media links within their Google Business Profiles. The move comes following years of frustration from website owners, as other search engines like Bing have allowed similar…

Google Says There Is No SEO ‘Penalty’ For Old Content After CNET Pruned Thousands of Old Pages

A recent article from Gizmodo has lit up the world of SEO, drawing a rebuff from Google and extensive conversation about when it's right to delete old content on your website.

New Google Analytics 4 Report Identifies Your Most Engaged and Profitable Audiences

Advertising, Analytics

So long as you’ve had at least one user in a specified time period, the report will provide details that make it easier to define who your most effective audience is.

Twitter Is Rebranding to “X”

Advertising, Social Media Marketing

Elon Musk is continuing to remake Twitter as he wants it with the biggest change yet - an entirely new brand name - X

SEO banner graphic with graphic art of reports with charts on them

The Washington Post Releases Its Own SEO and Web Performance Guidelines

SEO, Web Design

The Washington Post announced it has released the SEO and Web Performance guidelines it uses for others to see.

Instagram Threads Introduces First Paid Promotion Tools

Advertising, Marketing, Social Media Marketing

Instagram's new Twitter rival, Threads, announced it is launching tools to let marketers develop their own paid promotion opportunities.

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Study Suggests TikTok Is Losing Ground In 2023

e-commerce, Marketing, Social Media Marketing

Fewer people are using TikTok compared to last year and the social network is losing ground as an e-commerce search engine, according to a new study.

Meta’s Version of Twitter is Here and It’s Called Threads

Social Media Marketing

Meta is launching a new app called Threads that is set to challenge Twitter following Twitter CEO Elon Musk’s repeated blunders.