The TMO Blog


New Instagram Test Asks “Are Four Ads At Once Better Than a Single Ad?”
Advertising, Social Media MarketingInstagram is testing a new ad format that combines four ads from competing businesses into a single ad unit.

Google Business Profiles Now Let Brands Include Links To Social Profiles
Google, Local Search, Marketing, Social Media Marketing
Google is finally allowing brands to naturally add social media links within their Google Business Profiles.
The move comes following years of frustration from website owners, as other search engines like Bing have allowed similar…

Google Says There Is No SEO ‘Penalty’ For Old Content After CNET Pruned Thousands of Old Pages
Marketing, SEOA recent article from Gizmodo has lit up the world of SEO, drawing a rebuff from Google and extensive conversation about when it's right to delete old content on your website.

New Google Analytics 4 Report Identifies Your Most Engaged and Profitable Audiences
Advertising, AnalyticsSo long as you’ve had at least one user in a specified time period, the report will provide details that make it easier to define who your most effective audience is.

Twitter Is Rebranding to “X”
Advertising, Social Media MarketingElon Musk is continuing to remake Twitter as he wants it with the biggest change yet - an entirely new brand name - X

The Washington Post Releases Its Own SEO and Web Performance Guidelines
SEO, Web DesignThe Washington Post announced it has released the SEO and Web Performance guidelines it uses for others to see.

Instagram Threads Introduces First Paid Promotion Tools
Advertising, Marketing, Social Media MarketingInstagram's new Twitter rival, Threads, announced it is launching tools to let marketers develop their own paid promotion opportunities.

Study Suggests TikTok Is Losing Ground In 2023
e-commerce, Marketing, Social Media MarketingFewer people are using TikTok compared to last year and the social network is losing ground as an e-commerce search engine, according to a new study.

Meta’s Version of Twitter is Here and It’s Called Threads
Social Media MarketingMeta is launching a new app called Threads that is set to challenge Twitter following Twitter CEO Elon Musk’s repeated blunders.