The TMO Blog

Google Shopping

Google Adds Loyalty Offerings To Ads and Product Listings

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Google is giving online retailers new tools to highlight special offers and benefits to their most loyal customers. The new “loyalty offerings” available in Google Ads and Merchant Center add specialized tags to product listings that showcase…
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Google Search Rankings

Google Says AI-Generated Images Won’t Hurt Your Site’s Rankings

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Google’s Gary Illyes recently explained that Google’s search engine treats AI-generated images essentially the same as any other images.
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Google Says You Don’t Need Special SEO For AI Overviews

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While AI overviews upend much of how we look for information online, marketers have been split on how to respond. Some say that traditional SEO is all that is necessary to get your site cited by Google’s AI overviews, while others have been…
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LinkedIn Reveals The Recipe For Successful B2B Video Ads

LinkedIn’s Creative Labs has released a comprehensive report on the state of B2B video advertising, breaking down what fuels video views, shares, and engagement based on data from over 13,000 video ads.  Video Drives Online Success The…
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Microsoft Ads Logo on Red-Orange gradient background

Microsoft Ads Removed Over 1 Billion Spam Ads In 2024

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Microsoft Ads removed or restricted over 1 billion ads for policy violations throughout 2024, according to the company’s latest trust and safety summary. The company says the spike in removed or restricted ads comes in response to a rise…
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TikTok Adds AI Tools To Create Videos Off Text Or Product Images

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TikTok is rolling out new generative AI tools that will allow brands to create unique video content based on just their product images or short text prompts.  The new tools are a new part of the social platform’s Symphony suite, a…
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New Research Shows SEO Is Key For Appearing In AI Overviews

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Based on an analysis of over 25,000 user searches, websites that rank at the top of Google’s traditional search results appeared in AI search answers at least 25% of the time.  This means that even in the era of increasing zero-click…
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Google Executives Say Falling Referral Traffic Are Sign Of Higher-Quality Clicks

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Critics accuse Google’s increasing use of AI in its search engine of taking referral traffic away from websites, but Google’s executives say the issue is a matter of quality versus quantity.  In a recent press and Q&A event, Google’s…
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Google AI Overviews Appear In 13% of Searches

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It may feel like Google’s AI overviews are appearing on practically every search you make on Google Search. New analysis, however, shows that while the number of searches that include AI may be increasing, overviews are in fewer search results…
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