The TMO Blog

LinkedIn Reveals The Recipe For Successful B2B Video Ads

LinkedIn’s Creative Labs has released a comprehensive report on the state of B2B video advertising, breaking down what fuels video views, shares, and engagement based on data from over 13,000 video ads.  Video Drives Online Success The…
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Microsoft Ads Removed Over 1 Billion Spam Ads In 2024

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Microsoft Ads removed or restricted over 1 billion ads for policy violations throughout 2024, according to the company’s latest trust and safety summary. The company says the spike in removed or restricted ads comes in response to a rise…
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TikTok Adds AI Tools To Create Videos Off Text Or Product Images

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TikTok is rolling out new generative AI tools that will allow brands to create unique video content based on just their product images or short text prompts.  The new tools are a new part of the social platform’s Symphony suite, a…
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New Research Shows SEO Is Key For Appearing In AI Overviews

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Based on an analysis of over 25,000 user searches, websites that rank at the top of Google’s traditional search results appeared in AI search answers at least 25% of the time.  This means that even in the era of increasing zero-click…
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Google Executives Say Falling Referral Traffic Are Sign Of Higher-Quality Clicks

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Critics accuse Google’s increasing use of AI in its search engine of taking referral traffic away from websites, but Google’s executives say the issue is a matter of quality versus quantity.  In a recent press and Q&A event, Google’s…
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Google AI Overviews Appear In 13% of Searches

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It may feel like Google’s AI overviews are appearing on practically every search you make on Google Search. New analysis, however, shows that while the number of searches that include AI may be increasing, overviews are in fewer search results…
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AI Overviews Are Coming To YouTube In New Test

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Google is bringing its AI overviews to its sister platform, YouTube.  In an announcement, the company said it was testing showing AI overviews similar to those already seen in Google search results. These overviews will choose the most…
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AI Content Gets Lowest Rating From Google Quality Raters

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New directions given to Google’s quality raters tell them to look for signs that a page's main content is AI-generated or otherwise made using automated tools. If a page is found to be primarily made with AI, according to Google’s John…
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Danny Sullivan From Google Explains How Small Sites Can Compete Against Giants

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Google's Search Liaison recently gave advice to small, independent websites wanting to rank in the search engine against big competition.
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