The TMO Blog

Google Ads Exec Talks AI and Major Developments Coming in 2025

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According to Brendon Kraham, the vice president of global search ads and commerce, Google Ads is gearing up for an AI-led “seismic shift” in how people use the internet.  In an interview with MediaPost, Kraham recently discussed Google…
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Google Search Rankings

Google’s CEO Gives Wide-Ranging Interview On The Future of Google and Search

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In a wide-ranging interview with The New York Times, Google CEO Sundar Pichai said he expects that search will “change profoundly” in 2025 led by advancements in AI and increasing competition from AI search, social media, and hardware advancements.  Below,…
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Google Search Rankings

Googles Latest Core Update Finishes Rolling Out

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If your website has seen a big drop in traffic within the past month, there is a chance you’ve been hit by the latest Google core update. The update started rolling out on November 11 and has now been confirmed to be finished as of December…
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Google Maps Shopping Banner

Google Maps Now Highlights Nearby Products When Searching Local Businesses

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When searching on Google Maps, users will now see highlighted similar or relevant products from nearby stores, the company announced recently.  As Google put it: “Now, you can search in Google Maps for items like pickleball rackets,…
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Study Shows LinkedIn Videos Get 3x The Reach of Text Posts

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LinkedIn’s increasing focus on video content appears to be paying off, providing better engagement and new opportunities for marketers on the platform to reach their audience.  Since expanding its options for video content, LinkedIn…
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Google Expands Hotel Ads In Search With Travel Feeds

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Google is expanding its Travel Feeds feature for Search Ads, letting hotel ads include more detailed information from their feeds in ads.
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Big Changes Are Coming To Google’s Local Service Ads

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Starting next month, Google will begin requiring brands running Local Service Ads (LSAs) to have an accurate, verified, and related Google Business Profile to continue running their ads. Though LSAs have technically been accessible to any…
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TikTok Banner

TikTok Officially Introduces Search Ads

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TikTok is taking advantage of its growing popularity as a search engine with Search Ads designed to seamlessly reach users searching for content on the platform.  As the company announced this week, it is officially launching Search…
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Google Ads Improves Customer Data Privacy With “Confidential Matching”

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Google Ads is introducing a new system it calls  “confidential matching” which provides a new way to protect your first-party data and the confidentiality of your clients while still integrating your data into its measurement tools and…
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