The TMO Blog

US Search Advertising Continues To Flourish According To New Report

Brands across the US are increasing how much they spend on search advertising, with the overall US search ad spend predicted to reach almost $112 billion by next year. That is nearly double the amount spent in 2019, according to the new report…

Ecommerce Brands Increased Ad Spend On TikTok 60% In Q2

Advertising, e-commerce, PPC, Social Media Marketing

New data collected from over 5,000 stores shows that ecommerce brands spent 60% more to advertise on TikTok in Q2 of 2022.

Twitter Reveals New Features Including A Long Awaited Edit Button

Social Media Marketing

Twitter has revealed several highly requested features this week, including the ability to finally edit tweets.

Latest Ecommerce Search Trends Show Retailers Need Content To Stand Out

e-commerce, Marketing, SEO

New data makes one thing very clear - successful ecommerce brands are increasingly relying on content to drive clicks in search.

Google’s Helpful Content Update Is Here

Google, News, SEO

Google’s much-talked-about ‘helpful content update’ is officially rolling out.

Google Announces Yet Another Algorithm Update This Month

Google, Marketing, News, SEO

Google has disclosed that it will be launching another significant algorithm update before the end of the month.

Google’s Upcoming ‘Helpful Content’ Update Will Shake Up Search Results

Google, SEO

The newly revealed Helpful Content Update aims to remove content written expressly for SEO purposes, in favor of actually helpful content.

US Teens Are Dropping Facebook In Favor of Other Social Networks

Facebook, Marketing, Social Media Marketing, YouTube

Anecdotal evidence has suggested Facebook has been losing popularity with teens for years. Now, research from Pew Research Center confirms it.

Bing Adds Coupons and Active Promotions To Search Results

General, Marketing, Microsoft

Microsoft Bing is updating its shopping features to include details about active coupons or promotions directly in the search engine.