The TMO Blog

Breaking Down Link Schemes Google Hates

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Recently, Google updated the link schemes web page that gives examples of what Google considers to be spammy backlinks. The additions are pretty notable as article marketing or guest posting campaigns with keyword rich anchor text have been…
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A Bruce Springsteen Ad Shows The Importance of Nailing Your Negative Keywords

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Marketing is a tricky game. You aren't just trying to broadcast your ads to everyone who can possibly see it. Instead, you want to get your message to interested parties. We want real leads and in PPC we want clicks that are going to lead…
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What Does Red Mean in Web Design?

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Colors do more than most people give them credit for. In web design, they aren't just physically helping define a page. They can set a mood, establish trust, excite viewers, and define your brand. Colors can help a company secure their professional…
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The Four Basic Parts of SEO

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Search engine optimization (SEO) isn't the easiest thing to get into, even though it is one of the most important things you can learn when starting an online business or building a website for your company. It isn't that SEO is too difficult…
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What New PPC Reports Did You Miss Out On Recently?

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For the past couple of months, it has almost seemed like PPC didn't exist outside of the new Adwords Enhanced Campaigns. But, the world did keep turning the entire time we were focused on the big transition, and plenty of new tools and features…
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Viralheat Adds Advanced Facebook Targeting

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Social media analytics and publishing platform Viralheat announced today they will continue to expand their dashboard with new advanced Facebook targeting. That means businesses and marketers will be able to publish and customize ads and other…
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Google Adds “In-Depth Articles” To Search Results

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Google is great for searching for quick and concise information, such as what you might find on Wikipedia or IMDB. If you have a simple question with an objective answer, the biggest search engine is the perfect tool. But, as anyone who has…
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Long Shadow Design Resources Make The Trend Easy To Implement

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Flat design has officially become commonplace, but it is hard to tell how long its offspring, long shadow design, will last. At first glance, it seemed long shadow design would just be a small isolated derivative from the popular flat style,…
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Google Focuses on English Queries, But Fights Spam Globally

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It has always been a little unclear how Google handles their international market. We know they have engineers across the world, but anyone that has tried to search from outside the US knows the results can seem like what Americans would see…
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