Social media analytics and publishing platform Viralheat announced today they will continue to expand their dashboard with new advanced Facebook targeting. That means businesses and marketers will be able to publish and customize ads and other marketing content targeted towards specific relevant demographics based on criteria such as location, age, gender, education, and marital status.
Viralheat has been expanding their dashboard since their redesign was unveiled in February adding the capabilities to manage multiple accounts and engage with audiences easier, as well as including new tracking analytics.
The platform is one of many social media marketing platforms, but the makers of Viralheat hope to simplify the tedious task of managing multiple social media account. It allows users to create Smart Stream Feeds which filters based on keywords, social networks, and sentiment. It also allows users to publish directly to personal accounts.
“We saw the need for our larger clients to be able to target their audience based on specific demographic criteria,” TechCrunch reports Viralheat CEO Raj Kadam said in a statement. “Often times they’ve expended their marketing budgets trying to manually reach a target audience without blasting announcements or offers to their entire following. Our advanced Facebook targeting features allows users to reach a very specific demographic. It has been particularly helpful to our customers that are trying to reach very niche audiences.”