Google has confirmed it is rolling out its latest broad core algorithm update, signifying yet another potential shake-up for the search engine’s results.
Google’s broad core algorithm updates serve as some of the most significant updates for the search engine compared to the smaller updates that are happening multiple times a day. They can affect rankings for search engine results pages (SERPs) throughout Google’s entire platform.
As is usual with Google, the search company is being tight-lipped about specific details regarding the update, only going so far as to confirm the latest update. The update is also expected to take up to multiple weeks for the full impact to be obvious.
With this in mind, it is wise for brands to take note and monitor their own search performance in the coming weeks.
What Can You Do?
Aside from always striving to provide the best online experience possible with your website, there are a few specific steps you can take to safeguard your site from updates like these:
- Monitor site performance regularly to identify early signs of issues with your site
- Create content geared to your audience’s needs and interests
- Optimize your site’s performance (including speed, mobile-friendliness, and user experience) to ensure your site isn’t off-putting to visitors
Google has launched its latest broad core algorithm update, which could potentially affect rankings for search engine results pages. The update may take several weeks to have full impact, so brands are advised to monitor their search performance. To safeguard your site, monitor its performance regularly, create audience-specific content, and optimize its performance for speed, mobile-friendliness, and user-experience.