Everyone wishes there was a simple recipe to guarantee you’ll rank at the top of the search engines, but Google’s Gary Illyes says there is no such thing. In fact, there isn’t even a consistent top-three ranking factors for all content. Instead, Illyes explains that the top-ranking factors for web pages vary depending on the query […]
Do you ever look at how your ads are performing and wonder why all those clicks aren’t turning into sales for you? The answer nine times out of 10 is that your landing page just isn’t fast enough. According to Google’s estimates, advertisers lose 20% of their possible conversions for every second it takes for […]
Your Google My Business listing is one of the best ways to make sure potential customers in your area find your business. The listings provide the information about where your business is, your hours, and what types of products or services you offer, and the listings often appear above any other regular search results. Now, […]
No matter how good your marketing or advertisements are, you can’t succeed online without a great landing page. Whether you’re landing page is irrelevant to people’s interests or it is just too slow or cumbersome for mobile users, your potential customers are going to bounce back to the search results if they can’t get to […]
Don’t you wish there was an easy way to find out exactly what terms people are using to find your business online? That way, you could refine your keywords to take advantage of where you’re already succeeding and put more work into areas that aren’t getting found without hours and hours of research and analytics. […]
Google has been testing the waters with putting autoplay videos in search results for a few weeks, and today they made it official. The company announced a less intrusive (and less annoying) version of autoplay videos are being rolled out to search results starting today. The videos will take the place of the static images […]
When it comes to mobile users and the internet, there is nothing more important than speed. Every step between the first click and the final conversion gives users the opportunity to set their phone down, get a call, or just get bored. That’s why Google is doing everything it can to help businesses streamline the […]
Later this month, you can expect your Google ads to start looking quite a bit different, especially if you use sitelinks, callouts, or structured snippet ad extensions. The search giant has announced plans for a pretty big makeover, but only on mobile devices. Here’s what you can expect to see changing: Sitelinks Google is changing […]
Pinterest has seemingly been testing autoplay video ads forever, but most advertisers haven’t been able to get in on the fun. The video ads were limited to just a small number of big advertising firms and massive brands, while local businesses or small brands made do with picture-based ad formats. That all changed this morning […]
Twitter’s ad platform is reportedly in dire need of revenue. Judging by its latest advertising program the company is testing out, it appears that might be the case. The company is definitely getting quite creative in their attempts to find more business, at least. Twitter is testing the idea of launching a subscription-advertising program […]
