New analysis from market research firm FocusVision shows that the average B2B buyer consumes 13 pieces of content before making a purchase or signing a contract. That finding and more comes from a large survey of executives at companies with at least 500 employees and $50 million in annual revenue. Additionally the participating companies had […]
If you’ve ever doubted the power of search engine optimization, just look at the events playing out surrounding the recently released movie Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn). After the film significantly under-performed on its opening weekend, Warner Bros. has decided to revise the name to the simpler Harley Quinn: […]
When creating content to help your SEO, many people believe they should aim for an “ideal” word count. The perfect number has ranged from 300 to 1,500 words per post depending on when and who you ask. There’s just one problem – Google’s leading experts say there is no perfect word count. Why Do Word […]
Google Chrome, one of the leading web browsers available, is using its built-in ad blocker to block “annoying” or “intrusive” video ads. The browser has been using an ad blocker to intervene when sites serve ads that are considered to be disruptive or problematic based on standards established by the Coalition for Better Ads. Yesterday, […]
A recent report from Microsoft predicts the future of online marketing throughout the next decade using a combination of data, surveys, and insights from some of the leading advertising experts at the company. The report “2020 Vision: Trends to define the next decade” covers a wide range of issues, including the most important online marketing […]
In the latest episode of Google’s “Search for Beginners” series, the company focused on 5 things everyone should consider for their website. While it is relatively straight and to the point, the video shares insight into the process of ranking your site on Google and ensuring smooth performance for users across a wide range of […]
Google says it is walking back a significant recent redesign of its desktop search results after widespread negative reaction. Earlier this month, the company released an update which brought desktop search results closer to the current mobile results, including changing how ads appeared in the results. However, many said the change made it difficult to […]
A surprising competitor has entered the arena of search engines, as Verizon Media has announced the launch of its privacy-focused search engine called OneSearch. The search engine says it will not track, store, or share any data from users including personal and search-related information, aligning itself more with search engines like DuckDuckGo than Google. The […]
LinkedIn is launching three new features for users aimed at encouraging the community to engage more and form deeper connections with followers. The new features are part of an initiative to bring new updates to LinkedIn’s 50 million organizations using the site to reach customers, prospects, employees, and potential collaborators. To start of 2020, the […]
For years, the only way to showcase your products within Google’s search results has been through paid shopping ad campaigns. Though effective, these Shopping campaigns have grown increasingly competitive and more costly, despite more popular shopping sites like Amazon and Pinterest offering organic ways to promote your goods. Now, Google is returning to its organic […]
