Bing Reveals The Most Searched Terms for 2013

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Beyonce in Montreal 2013

Source: WikiCommons

It’s that time of year yet again! Time for all the lists reflecting and analyzing the past year! This year Bing is one of the first sites to begin looking back at the past year, as it has released its most popular searches for 2013 lists. If you want to know who the most searched for sports stars, entertainment systems, or public personalities are, Bing has got you covered.

The big stand out this year is Beyoncé who topped two lists, winning the No. 1 position for most searched person of 2013 as well as the most searched musician. As usual, females dominated the list for most searched person, with the top five spots all going to women. The only men to make it onto the list were Justin Bieber (6) and President Barack Obama (10).

The more interesting information for marketers comes from the lists for the most searched for social media sites, most searched streaming sites, and the most searched entertainment electronics.

Facebook still has a strong grasp on the top spot on the most searched social media sites, but Pinterest has raised its profile considerably this year, making its debut on the Bing list in second place. The rest is as you would expect, with Twitter, Linkedin, and Instagram rounding out the top five. For social media marketers, this gives insight to where you should focus your energy, but remember that your marketing approach should always cater to the social platform you are engaging.

It is also notable that while the new iPhone has faced significant public criticism, it still came in second on the list for most searched entertainment electronics, falling behind the Xbox. Android was close behind, coming in third.

There are many more lists from Bing to look through, including the most searched for memes, foods, and travel destinations of the past year. While some of the lists are more anecdotally interesting than useful, you are sure to gain some insight into the public’s concerns and needs.

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What Does Facebook’s New Meme Policy Mean For Marketers?

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No More MemesYesterday Facebook announced some pretty major changed to their News Feed. Specifically, clicking an article may not show up to three related articles, and new comments on a story you’ve already seen can “bump” that story back into your feed as it is made relevant again. Lastly, they are going to begin policing the “meme” content to an extent, especially on mobile.

While the first two changes have received significantly more attention by marketers, the new meme policy will likely have the biggest immediate impact for companies still using the image marketing practices widely preached just a year ago.

Image marketing on Facebook refers to the practice of sharing content by posting a picture with a link in the comment, rather than using the more standard link post. This lead to many marketers using lighthearted and sometimes confusing memes while underhandedly also sharing their content. This type of practice has been slowly being dismantled for the past few months, ever since Facebook changed how prominently Link posts were shown in the News Feed. Before that update, image posts were shown with much more prominent display size, so it was a ripe target for abuse.

Now that Facebook is targeting memes it is pretty clear that the old image marketing practices are outdated and it makes more sense to simply follow the more common link marketing practices. Not only is it a more honest approach to serving content to your visitors, but Facebook is going to show you favor.

As Greg Finn from Marketing Land explains, Facebook has gone “all in” regarding turning their social media platform into a more focused news source. A recent study has shown that 1 out of 3 Americans now use Facebook as a news source, and Facebook seems determined to put a heavy emphasis on that mode of usage for their site. Looking forward, the only way to stay ahead of their changes is to focus on delivering your audience the best quality content you can create.

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Paid Ads Perform Better When Combined With Social Ads

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Marketing has become a holistic practice. You can’t just focus on one channel and expect to have the impact that those who are using every method to connect with the public are getting. For online marketing this means you can’t rely on just SEO or PPC to get the visibility you want. A new study from the digital marketing tech company Kenshoo proves this point by showing that marketers using social advertising and paid ads together see better conversion rates than those who only use a single channel.

In what Search Engine Watch reports to be the first study of its kind, Kenshoo discovered that when a person was exposed to both a brand’s Facebook ads and paid search ads, there was a 30 percent more return on advertising spending than when a person was only exposed to paid search ads exclusively.

“The fact that Facebook advertising on its own during this study was declared a successful initiative and had such a strong impact on paid search is indicative of the power of the platform,” Kenshoo said in its report.

Kenshoo PPC and Social Ads Report

“If marketers only had one Key Performance Indicator (KPI) to compare media channels, the metric of choice would be ROAS [return on ad spend], which is calculated as Revenue/Cost. For example, if an advertiser spent $20 and generated $100 in sales it had a 5x ROAS. Even media with different conversion goals can be easily evaluated based on how much it returned versus how much it spent.”

Kenshoo also noted that click-through rate improved along with returns on ad spending. Paid ads saw a 7 percent increase in CTRs when a person had seen both Facebook and PPC ads, “indicating that social advertising was able to positively impact consumer awareness and perception of the brand.”

When combined, search and social advertising also resulted in 4.5 percent lower cost per acquisition, according to Kenshoo.

“On the surface, 4.5 percent may not seem significant when compared to some of the other high numbers reported in this study,” Kenshoo said, “yet ask any advertiser if they could lower their costs to bring in orders by this amount and they would all jump at the opportunity.”

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Problems With Search Engines Crawling or Indexing Your Site? Google Says “No Long Term Damage”

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Google's John Mueller Courtesy of Google+

John Mueller

Recently I discussed a common issue sites have where a misplaced noindex tag on the front page of a site can keep search engines from crawling or indexing your site. It happens all the time, but it isn’t the only reason your site might not be crawled. The good news is there is little to no long term damage done to your site or your SEO, according to a recent statement from Google’s John Mueller.

Barry Schwartz noticed Mueller had responded to a question on the Google Webmaster Help forums from an employee for a company who had accidentally blocked GoogleBot from crawling and indexing their site. In John Mueller’s words:

From our point of view, once we’re able to recrawl and reprocess your URLs, they’ll re-appear in our search results. There’s generally no long-term damage caused by an outage like this, but it might take a bit of time for things to get back to “normal” again (with the caveat that our algorithms change over time, so the current “normal” may not be the same state as it was before).

So don’t worry to much if you discover you find your site has been having problems with crawling or indexing. What matters is how quickly you respond and fix the problem. Once the issue is solved, everything should return to relatively normal. Of course, as Mueller mentions, you might not return back to your exact same state because these things are always fluctuating.

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Google Finally Lets You Undo Changes In AdWords

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Maybe Google really is listening. At long last, they have finally added one of the most requested features for AdWords by implementing the simple “Undo” function. It is exactly what it sounds like, basically backing up settings for all aspects of your account and keeping track of the changes you made. If you click the button, your campaign will return to the state it was at the specified time.

The most obvious benefit of the new feature is that it will make testing in your campaigns easier. If your newest test results in a lower click through rate (CTR) or cost per action (CPA), all you have to do is undo the changes with a single click.

“The ability to undo changes in AdWords will be a valuable feature to advertisers,” Lisa Raehsler of Big Click Co. told Search Engine Watch. “Sometimes changes will have a different impact on an account than what was intended. Simply using ‘undo’ will save time and ultimately money.

“But remember that account edits influence one another,” Raehsler said. “Some optimization edits are interdependent, so a change on Monday may have forced another change on Thursday. Now the ‘undo’ button is something to consider as a change in and of itself.”

There are still some kinks to be worked out, as it currently doesn’t appear that all changes are being documented, and it is unclear whether multiple changes are being grouped into a single undo.

For business owners this means you can more easily control and target your advertising campaigns. You don’t have to undo your changes by hand any longer, which saves you time to invest in other more important tasks.

The “Undo” feature isn’t live for everyone yet, so it may just be an experiment Google is running. But, hopefully they decide to work out the bugs and make it a universal feature. We have certainly been asking for it long enough.

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What Are You Missing Out On Without Local Search Engine Optimization [Infographic]

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Local SEO Infographic Banner

It constantly surprises me how many local businesses don’t believe in investing in proper online marketing and optimization. Given, I see every day how establishing a quality online presence and optimizing it for higher visibility can benefit a business. Still, many local businesses hold the conception that online marketing is only important for national level businesses, and they couldn’t be more wrong.

Current estimates say that more than 2.6 billion local searches are conducted every month. More importantly, statistics show that these local searchers are becoming more and more mobilized to quickly go from search to purchase thanks to the use of smartphones to search on the go. Nearly 86 million people are regularly using their mobile phones to look up local business information, and these searchers are highly primed to convert. Simply put, without an online presence and the optimization to make your brand visible you are missing out on a large chunk of potential customers.

Hubshout recently created an infographic to illustrate how important local search engine optimization (SEO) really is for your business. Not only does the infographic show what you are missing out on by neglecting your online presence, it also shows how many many businesses have yet to establish themselves online in a meaningful way. There is still a lot of untapped opportunity online, you just have to make the leap.

Local SEO Infographic

Source: Hubshout

 

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