Regardless of your expertise in social media marketing, it’s always helpful to go back and review the basics from time to time and compare your company’s campaigns and strategies to these building blocks. Have you set a secure, stable foundation? Are you working efficiently to save time and money?
Leiden Johnson, of Business2Community, has a few of these social media marketing basics for you to keep in mind. Make sure you haven’t strayed too far from the path in your own campaigns.