Now, I know what you’re thinking. “It’s March! It’s too late to be making predictions for 2013!” You’re right, and I normally write off any list coming out at this point, but a full ebook analyzing what is coming up in web design trends should perk the ears of any web designer trying to stay up to date.
The team at Awwwards released an ebook called Web Design and Mobile Trends for 2013 in mid February with some analysis, but they weren’t done there. They took the feedback they received on their opinions, created a new list with ten key trends web designers should be aware of and re-released the ebook with corrections last week.
Their list doesn’t reinvent the wheel. I’ve already written about a fair number of their trends such as flat design supposedly usurping skeuomorphism, device or technology agnostic designs, and content first approaches. What the list does is show what the public is talking about, and what web designers are doing.
For example, I scarcely believe that any style of design like flat design or skeuomorphism will ever be monolithic on the web, but there are a few aesthetic and technical reasons to believe flat designs will continue to become more prominent. First, web design is refining itself towards a more minimalistic layout as designers are learning that clutter is an enemy. Secondly, The wide variety and quality of devices connecting to the internet creates a need for designs that will look and perform great on fancy new retina displays as well as on mobiles in the non-western market with likely slower internet connections and eReaders.
Meanwhile, predictions like going content first on your website seem like they should always have been common sense, but less advanced algorithms couldn’t favor in the past. As Google has improved their spam fighting campaign, questionable backdoor habits have been thrown out in favor of creating websites people will want to see.
It is always best to let the people making their predictions qualify them, and Awwwards is a great source of intelligent conversation on web design, so I highly advise reading their ebook and checking out their list.