Google released its “Year in Search” report breaking down the biggest trends in search in 2020. As you might expect with everything that has happened this year, though, the biggest trends show a more somber, serious tone than in the past.
Coronavirus and the 2020 election dominate many of the lists, even directly affecting the trends for concerts, events, and recipes we searched for this year.
Still, there are some bright spots among the year’s search trends. Not only did we find new ways to connect with those we love and care about, the social limitations we faced pushed us to try new things, learn new hobbies, and watch some distinctly Oklahoman TV shows.
In Google’s report, you can find data and topics from around the world, including 70 different countries. Below, we’re going to share some of the most revealing US search trends from this year.
Top US Search Trends in 2020
When we look at the big picture, it is immediately apparent how much covid has impacted our lives. The topic accounts for 3 of the top 5 spots for the overall top searches.
Top US Searches
- Election results
- Kobe Bryant
- Coronavirus update
- Coronavirus symptoms
Next, let’s explore a few new categories directly inspired by coronavirus:
Top “How to Make” Searches
- How to make hand sanitizer
- How to make a face mask with fabric
- How to make whipped coffee
- How to make a mask with a bandana
- How to make a mask without sewing
Top Virtual Searches
- Virtual field trips
- Virtual museum tours
- Virtual Kentucky Derby
- Virtual learning
- Virtual NBA fans
Top “… During Coronavirus” Searches
- Best stocks to buy during coronavirus
- Dating during coronavirus
- Dentist open during coronavirus
- Unemployment during coronavirus
- Jobs hiring during coronavirus
As Google says in the opening of the report, “2020 was the year we asked ‘why?’”
This is because “why?” searches were more common than ever before for a huge range of topics:
Top “Why?” Searches
- Why were chainsaws invented
- Why is there a coin shortage
- Why was George Floyd arrested
- Why is Nevada taking so long
- Why is TikTok getting banned
And, of course, we have to talk about the biggest TV shows of the year.
It didn’t matter where you turned in 2020, you were bound to hear about Tiger King, a documentary series about a ragtag web of exotic animal breeders which somehow included murder, cults, and international drug-smuggling.
The rest of the list is entirely made up of Netflix shows, highlighting the services dominance as we have been cooped up at home.
Top TV Show Searches
- Tiger King
- Cobra Kai
- The Umbrella Academy
- The Queen’s Gambit
If you’re interested in expanded versions of the lists below, or the top searches from around the world, be sure to check out Google’s Year in Search Report for 2020 here.