Tag Archive for: youTube studio

YouTube Updates Studio Mobile App and Introduces New Data Metrics

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YouTube is expanding the amount of data available to video creators while rolling out an updated version of the YouTube Studio Mobile app.

Accompanying the release of the updated app, the video platform is offering video creators new information on traffic sources, returning viewers, and more in-depth data on how viewers are watching your content. 

Below we are going to dig into the new metrics and app in-depth:

Expanded Viewer Data In YouTube Studio

Living Room Impressions

Before the end of the month, YouTube says it will start showing creators data on what it is calling “living room impressions” or views coming from TV-based sources like built-in TV apps, Rokus, or video game consoles. 

Of course, YouTube has already been counting these streams within its broader metrics like watch time and total views. However, this allows you to see exactly how your viewers are engaging with your content and help optimize your videos for where most people are viewing them.

New or Returning Viewers

Though you have been able to see how many new subscribers you are getting since seemingly forever ago, YouTube has generally overlooked the group of viewers who keep returning to channels even if they aren’t actually subscribed. In many ways, these viewers can be more valuable because they are actively searching out your content on a regular basis, rather than simply relying on it to pop up in their feed.

Now, YouTube is introducing a metric breaking down which viewers are new to your channel and who is returning – whether they are subscribed or not. 

Not only does this provide a more accurate view of your channel’s health and community engagement, it also helps you plan topics based on past viewer response. 

Despite this data being available to the vast majority of creators, YouTube says it will not be present for copyrighted content owners or artistic channels. 

Updates to YouTube Studio Mobile

Redesigned Real-Time Data Card

YouTube is updating its real-time analytics card in the Studio Mobile app analytics section to make it easier to see exactly how specific videos are performing in the moment. These changes include:

  • Thumbnails: The real-time card now displays thumbnails for individual videos.
  • Sorting: The real-time card now sorts videos by view count rather than the date videos were published.
  • Amount of videos: The card now shows up to 15 videos – ten more than the previous limit of five videos.

Updates to Tabs

Along with the new data, YouTube is redesigning its tabs in the Studio Mobile app with a larger focus on alignment. Following the update, all the most-used tabs are aligned, including audience, reach, engagement, overview, and revenue.

At the same time, the company has removed a few cards from these tabs, saying the cards were rarely used on mobile. All of these sections are still fully visible on desktop.

For more information on the new metrics available and the refreshed app, watch the Creator Insider video below:

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Your YouTube Data Is No Longer Available On Google Analytics

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According to an update on the YouTube Help page, Google Analytics has stopped collecting new data from YouTube channels beginning February 1st. 

While older data is still available, any new information will be available solely through YouTube Studio. 

The change doesn’t come as a particularly big surprise. Users lost the ability to link Google Analytics and YouTube pages in November of last year. However, connected channels were able to keep tracking data from YouTube until now. 

Most likely already rely on YouTube Analytics for monitoring their channel performance, as it has always offered significantly more information compared to what could be found in Google Analytics. The ability to track major YouTube metrics through Google’s tool set was more about conveniently checking both platforms at the same time. 

Still, those affected received little warning about the change. The only information relating to the decision was buried in a YouTube Help page. 

What You Should Know About YouTube Analytics

While YouTube Analytics offers all the information you have come to expect from Google Analytics (and more), there are a couple key differences. 

Most importantly, you don’t have to add any tracking code, pixels, or anything else to get your data. YouTube collects information about engagement, views, and more for your channel and videos automatically. 

You will also find more granular information, with everything from specific audience details for every video on your channel, revenue information, and search terms used to find your channel. 

All of this is collected within five main tabs:

  • Overview: This section collects essential broad metrics for your channel, like watch time, total views, and subscribers. Here you will find reports addressing top videos, realtime activity, latest videos, and average performance. 
  • Reach: The ‘Reach’ tab shows your overall connection with YouTube users with data on impressions and clicks. Users can get reports for traffic source types, top external sources, impressions, and search terms in this section.
  • Engagement: Now, we start moving deeper to exactly what your viewers are watching on your channel as shown by total watch minutes. Read reports for top videos and playlists, top cards, and end screens here.
  • Audience: Explore who your viewers are with data on unique viewers, average videos watched per viewer, and overall subscriber growth. Reports included here cover audience location, demographics, and other channels they interact with. 
  • Revenue: If you are a member of the YouTube Partner Program, you will also find this tab that addresses how much money is being generated through monetized videos. 

For a brief guide on YouTube Studio Analytics, watch the video from the YouTube Creators channel below:

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