Tag Archive for: video metrics

YouTube is expanding the amount of data available to video creators while rolling out an updated version of the YouTube Studio Mobile app.

Accompanying the release of the updated app, the video platform is offering video creators new information on traffic sources, returning viewers, and more in-depth data on how viewers are watching your content. 

Below we are going to dig into the new metrics and app in-depth:

Expanded Viewer Data In YouTube Studio

Living Room Impressions

Before the end of the month, YouTube says it will start showing creators data on what it is calling “living room impressions” or views coming from TV-based sources like built-in TV apps, Rokus, or video game consoles. 

Of course, YouTube has already been counting these streams within its broader metrics like watch time and total views. However, this allows you to see exactly how your viewers are engaging with your content and help optimize your videos for where most people are viewing them.

New or Returning Viewers

Though you have been able to see how many new subscribers you are getting since seemingly forever ago, YouTube has generally overlooked the group of viewers who keep returning to channels even if they aren’t actually subscribed. In many ways, these viewers can be more valuable because they are actively searching out your content on a regular basis, rather than simply relying on it to pop up in their feed.

Now, YouTube is introducing a metric breaking down which viewers are new to your channel and who is returning – whether they are subscribed or not. 

Not only does this provide a more accurate view of your channel’s health and community engagement, it also helps you plan topics based on past viewer response. 

Despite this data being available to the vast majority of creators, YouTube says it will not be present for copyrighted content owners or artistic channels. 

Updates to YouTube Studio Mobile

Redesigned Real-Time Data Card

YouTube is updating its real-time analytics card in the Studio Mobile app analytics section to make it easier to see exactly how specific videos are performing in the moment. These changes include:

  • Thumbnails: The real-time card now displays thumbnails for individual videos.
  • Sorting: The real-time card now sorts videos by view count rather than the date videos were published.
  • Amount of videos: The card now shows up to 15 videos – ten more than the previous limit of five videos.

Updates to Tabs

Along with the new data, YouTube is redesigning its tabs in the Studio Mobile app with a larger focus on alignment. Following the update, all the most-used tabs are aligned, including audience, reach, engagement, overview, and revenue.

At the same time, the company has removed a few cards from these tabs, saying the cards were rarely used on mobile. All of these sections are still fully visible on desktop.

For more information on the new metrics available and the refreshed app, watch the Creator Insider video below:

facebook-stop-autoplay-664x374

Facebook is overhauling its Video Metrics section of Page Insights with several new improvements and features to improve how it allows users to track video engagement. To start with, the company is completely redesigning the entire interface to the Video Metrics section. But, it is also launching a few highly requested metrics to better gauge how users are watching videos on the platform.

Since Facebook has launched the video portion of its platform, it has allowed Page owners to track total view counts on videos. However, it did not provide any information on how long people watched for or if they clicked away at some point in the video.

Now, Facebook will display the total minutes viewed watching a video, so Page Owners can tell if they are losing viewers mid-watch and get a better perspective on the effectiveness of their videos. The company says it was the number one most requested feature.

In addition to this, Page owners are also now able to track views more closely with the new 10-Second Views metric, which shows how many viewers watched for at least 10 seconds. This is big for two reasons. On one hand, Facebook has received criticism for counting any view over three seconds in their video counts, compared to YouTube’s harsher 30 second standard for view counts.

The new 10-Second Views metric is also important because Facebook announced last summer that advertisers will only be charged for ad views if their video was watched for more than 10 seconds.

Alongside these view-length metrics, Facebook also rolled out an interesting new metric that gives Page owners a better idea of exactly how users are watching their videos.

Within the Insights view of individual videos, Page owners can see the amount of people that viewed a video with the sound on vs with the sound off. This lets Page owners get an idea of their audience and how their videos are being interacted with.

For example, if the majority of views are coming from users with the sound off, there is a good chance your audience is primarily watching videos at work, school, or in another public space where sound shouldn’t be turned on. You can take this into account with your future ads by being sure to optimize sub-titles and perhaps take a more visual approach with your content.

These changes allow Page owners and advertisers to gain a much deeper insight into how their ads and videos are performing, and that means allowing them to make even better ads and videos for their audience. If you want to make sure your ads are really successful, you should consider giving these new video metrics a look.