Tag Archive for: social media

Recently, Facebook conducted, what they called a survey, to root out users who registered their accounts under fake names. In a sort of watered down McCarthyism, they asked their friends to “snitch” on other friends and answer whether the name on their account was real or not. As Kashmir Hill, of Forbes, found, those involved in the so-called ‘survey’ didn’t particularly appreciate it.

Facebook’s terms and conditions include a clause that user’s must register under their real name, so it doesn’t seem outlandish that they would want to know whether or not users were living up to that agreement. What’s drawing comparisons to Caligula and the KGB, which is admittedly a bit strong, is the way Facebook went about rounding up the fake name account holders.

Facebook spokesperson Fred Wolens insists that the survey will not be used to enforce the real name policy, but rather to teach machine algorithms to determine real accounts from spam accounts.

This claim, however, suggests that Facebook itself is ignoring its own terms and conditions and those who violate them. So how seriously should users take those same terms?

Also, the options for answering the question: ‘Is this your friend’s real name?’ were: ‘Yes’, ‘No’, ‘I don’t know this person’ or ‘I don’t want to answer’. Every choice carries a possible backlash and since Facebook is being so cagey about how they plan to use the information gathered, there’s no telling what consequences those answers will bring.

Facebook features about 800-million users, yet there are nearly 4-times that many users of email. With numbers like that, you’re likely already using email marketing to reach your audience. If you’re not, look at that number again and get started immediately.

Shelly Kramer, of v3im.com, advises you to get the most out of your emails by combining them with your social networks. As the included infographic shows, you can improve your click through rate significantly simply by including social sharing in your emails. You can also build your audience for your online profile and, as your customers share your message through their own account, you get a larger audience for each message.

You can also include a prominent ‘Subscribe’ button on your site so that you can do the most with each email. And be sure to research plug-ins that can add links to your social media profiles in your signature and include your latest blog post as well.

As with any message, the goal here is to be seen and heard by as many people as possible. These are a few easy ways to build a bigger audience.

Twitter currently boasts millions of users, which makes it an excellent, and free, way to get the word out about your business. But it can be difficult to build and audience and ensure that your tweets are being seen. That’s where hashtags come in, as Tara Horner details on the Jeff Bullas blog.

A hashtag is simply a topic that you put at the end of a tweet with ‘#’ in front of it. For example, “You probably already knew that #obviousinfo”. This allows users to group together all tweets with a specific hashtag, even if they aren’t following the author.

There are actually two ways for you to make the most of your hashtags. First, check out which hashtags are currently trending on Twitter and decide if any of them could be relevant to your business. You probably shouldn’t shoehorn a #Kardashian tag at the end of your tweets, but you may be able to find a topic that fits with your business and ride those coat tails.

Second, create your own hashtags based on what you’re already tweeting about. Think of them like Twitter SEO and use keywords you’d like customer’s to associate with your business. Then, anyone who is interested in those topics can find you later.

If used correctly, hashtags are a great way to get lots of eyeballs on your message. Just be sure it’s a message worth seeing.

Social media has exploded over the past five years, especially for the marketing of businesses. Why? The simple answer is because it’s free. But, while it is free to use, in order to be successful on social media, you have to invest a lot of your own time and effort.

There are opportunities for you to get all of those ‘Likes’ and followers you desire overnight though. Ellen Gipko, at Search Engine Journal, discovered multiple freelance job postings in search of, or offering, ‘Likes’ or followers for a price.

While having more ‘Likes’ than the competition may initially draw people in, they aren’t sticking around if your page is a ghost town. And what good are 500 Twitter followers if they don’t interact with you and create an interesting, entertaining forum?

There seems to be no evidence that having a boat-load of “REAL USA LIKES” on your Facebook page improves your SEO rankings either.

So while you may be jealous that your main competitor’s profile boasts more ‘Likes’ than yours, remember that old saying: C.R.E.A.M. or Content Rules Everything Around Me. If you put in the leg, er finger work, you’ll get the ‘Likes’ and followers and have a reputation to grow on your success.

So Paul Christoforo and Ocean Marketing have gone viral.  But even though they say bad marketing is good marketing, I think this particular instance is an example of bad marketing being bad marketing.

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You may have heard about this, but Bing and Facebook have joined forces, and now Bing is going to start displaying results based on Facebook posts.

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Google Buzz is the latest update from Google.  Went live yesterday, looks to be Google’s effort to break into the social media market.  I personally tried it out a bit, it ties directly to Gmail.

It does do updates regularly, and appears to share the information with anyone who follows you.  A lot of people have commented that it looks to be an imitation of Twitter.  The nice thing is that you can connect to other sites, to reduce all the different social machines that need maintenance.

Google Buzz options

The default for me was to activate sharing with Picasa and Google Reader (I didn’t select either of these).  The other options available are visible in the image above.  The blurred domain is a site I set up on BlogSpot/Blogger through the same account.  With Twitter, it will read your Tweets, but from what I can tell it only reads to Buzz, not vice versa.

Looks like Google’s still ironing out the kinks on this, I’m sure plenty of people will be giving feedback for it.  For now I find it nice since I don’t have the mass of content that is dealt out on Twitter, and so far it appears to still stay within actual social connections (and hasn’t spread into the marketing machine yet).  So every “buzz” I’ve gotten so far has been from a friend, making an actual comment on life instead of a business telling me how good their merchandise is.

I don’t know if it’s automatic for all Gmail users, but from the amount of people I’ve seen pop on with it, I’m guessing it is.  It’s just another option underneath the Inbox, and it will show updates for some “buzz”es (but not all) within the Inbox.  It appears it will post the updates for anything you have contributed to to your Inbox, with the little Buzz logo next to it.

We’ll see if it’s something that gets used a lot or not, should be able to tell within a few weeks how well it’ll work.

Doing SEO for an e-commerce site is tricky.  Almost all the pages are virtually identical, so it’s hard to determine how to do standard SEO for these pages.  Here are five quick tips to help you do some solid SEO for your e-commerce site (a shortened version of the excellent explanation on Search Engine Land):

  1. Do solid SEO on product pages. Focusing on these will help draw traffic to each specific product.  Standard SEO rules apply here – especially remember the title tag, as that will make a big difference.  And keep it search engine friendly – using a lot of Flash or something else the spiders don’t like is not recommended.
  2. Proper categorization. Every product fits into specific categories.  Making sure you use this as best you can will help.  If selling a television, keep all categories in mind, such as a brand name, the size of the television, the type of tv, so forth.  The more detailed your categories, the easier to find (good SEO).
  3. Avoid duplication. Having duplicate pages is a big SEO no-no.  If you have your URLs structured based on categories, then you can often have each category branching through other categories to a single product, resulting in different URLs but the same content (duplicate pages).  To avoid this, you can use parameters (the same URL, different arguments) or even just 301 the duplicate pages all to one single product page.
  4. Use the on-site search engine. To start, having a good on-site search engine is highly recommended for all internet marketing purposes.  If you have one – checking the queries people put into it are easy ways to see what people are searching for that couldn’t find it naturally.  This is a big “SEO THIS” sign.
  5. Social media! Yes, get on board.  By letting people comment on your products or share them with others through social media, you can often get more inbound links than you might expect.  Just make it easy for users and visitors to be able to share, whether it be through on-site widgets or a site blog, or even profiles on social media sites.

These tips will help your products on your e-commerce site be found, both through social media and through the search engines.  These tips are a revised version of the excellent explanation by Aaron Bradley on Search Engine Land.

This is kind of older news (as in more than four days old), but you may have seen Facebook’s new privacy settings on your account.  It’s caused a bit of a hubbub for some people – there’s concern about private information being available to the major search engines.  Is there truth to this?

Well – yes.  And the settings they asked you about were just a touch on the full privacy settings.  If you care about what’s freely available to the world, you’ll want to step in to the main privacy screen.  Here there are additional settings that Facebook didn’t display on that first update on the settings.

And there’s even more to it.  Danny Sullivan has gone through it all in explicit detail on his blog, in this listing.  I’d highly recommend going in and checking it out, to make sure you’re happy with what Facebook is showing the world.

It looks like holiday shopping this year has moved even more heavily online.  As companies are realizing that more people are actively searching online for their commercial searches, they’re starting to see the value of search engine optimization.

Because of this, the IT industry is starting to anticipate a high demand for SEO skills in 2010.  (Yay for us professional SEOs!)  In Great Britain alone, demand for SEO and online marketing skills went up by 40% last year.

The skills of SEO, pay per click management, social media marketing and web design are all being looked for, ideally in a combined package.  SourceWire has all the details in an article based on this story in the UK.  (And I have to add a little something something here – Tulsa Marketing Online does in fact do SEO, PPC, social media and web design.  Wink, wink, nudge, nudge.)