Twitter currently boasts millions of users, which makes it an excellent, and free, way to get the word out about your business. But it can be difficult to build and audience and ensure that your tweets are being seen. That’s where hashtags come in, as Tara Horner details on the Jeff Bullas blog.

A hashtag is simply a topic that you put at the end of a tweet with ‘#’ in front of it. For example, “You probably already knew that #obviousinfo”. This allows users to group together all tweets with a specific hashtag, even if they aren’t following the author.

There are actually two ways for you to make the most of your hashtags. First, check out which hashtags are currently trending on Twitter and decide if any of them could be relevant to your business. You probably shouldn’t shoehorn a #Kardashian tag at the end of your tweets, but you may be able to find a topic that fits with your business and ride those coat tails.

Second, create your own hashtags based on what you’re already tweeting about. Think of them like Twitter SEO and use keywords you’d like customer’s to associate with your business. Then, anyone who is interested in those topics can find you later.

If used correctly, hashtags are a great way to get lots of eyeballs on your message. Just be sure it’s a message worth seeing.

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