TikTok announced this week that it is extending the maximum length of videos on its platform, tripling the limit from sixty seconds to three minutes.
The update began rolling out to users over the past few days. As users get access, they will be notified with a notification in the app, as shown below:
“There’s so much that can happen in a TikTok minute, from crowdsourced musicals and sea shanty singalongs to feta pasta recipes, roller skating revivals, and more. Now we’re introducing the option for our global community to create longer videos – paving the way for even richer storytelling and entertainment on TikTok.”
Keeping with how videos have always been handled in the app, users can record, edit, and share their videos entirely within TikTok, or choose to upload pre-edited videos.
Is TikTok Challenging YouTube?
For the most part, videos on social media have tended towards short-form clips. From Vines to Snapchat Stories and YouTube Shorts, most platforms have prioritized keeping videos easily consumable while on the go.
Until now, TikTok has worked within these limits to establish itself as the platform for bite-sized videos.
This marks the app’s first foray into longer videos, which can demand more attention and focus from users.
The question is whether users will be willing to invest this energy in longer content, though the announcement is optimistic:
“With all the ways our community has redefined expression in under 60 seconds, we’re excited to see how people continue to entertain and inspire with a few more seconds – and a world of creative possibilities.”
https://www.tulsamarketingonline.com/wp-content/uploads/2020/07/tiktok.png349640Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2021-07-08 17:26:532021-07-08 17:26:55TikTok Triples Its Maximum Video Length
A new analysis of YouTube’s top 100 search terms of the year reveals more than just the most popular channels – it shows a subtle change to how users are engaging with the platform and what type of content they are most interested in.
While YouTube releases a few key findings at the end of the year, the company does not provide the data for the top 100 search queries each year. Thankfully, Ahrefs annually analyzes more than 800 million keywords used on the site using its Keyword Explorer tool to give us this report.
Top YouTube Searches
Below, we are including the top 25 searches for both the US and worldwide. For the complete list of the top 100 search queries, check out the full report.
Top US Queries and Search Volume
pewdiepie – 3,770,000
asmr – 3,230,000
music – 2,670,000
markiplier – 2,380,000
old town road – 2,040,000
pewdiepie vs t series – 1,940,000
billie eilish – 1,910,000
fortnite – 1,630,000
david dobrik – 1,610,000
jacksepticeye – 1,580,000
james charles – 1,560,000
joe rogan – 1,560,000
baby shark – 1,500,000
bts – 1,350,000
dantdm – 1,330,000
snl – 1,260,000
game grumps – 1,140,000
cnn – 1,120,000
wwe – 1,100,000
lofi – 1,040,000
minecraft – 1,030,000
shane dawson – 993,000
t series – 955,000
fox news – 943,000
msnbc – 936,000
Top Worldwide Queries and Search Volume
bts – 17,630,000
pewdiepie – 16,320,000
asmr – 13,910,000
billie eilish – 13,860,000
baby shark – 12,090,000
badabun – 11,330,000
blackpink – 10,390,000
old town road – 10,150,000
music – 9,670,000
peliculas completas en español – 9,050,000
fortnite – 9,010,000
pewdiepie vs t series – 8,720,000
minecraft – 8,560,000
senorita – 8,290,000
ariana grande – 7,890,000
alan walker – 7,560,000
calma – 7,390,000
tik tok – 7,270,000
musica – 7,140,000
bad bunny – 7,040,000
wwe – 6,870,000
queen – 6,660,000
eminem – 6,600,000
enes batur – 6,600,000
la rosa de guadalupe – 6,300,000
What We Can Take From This
While the lists are largely filled with the expected names like PewDiePie, Joe Rogan, and BTS, there are a few surprising placements that reveal a bit about what people are most interested in on YouTube.
Most clearly is the rising reliance on YouTube for music. Users have always looked up the latest music videos and singles on the site, this year’s data show that people are increasingly turning to the platform for music in general.
Nearly a quarter of the top 100 search terms in America relate to music (including the keyword “music” itself being in the third slot), and that number only goes up when looking internationally.
It is worth mentioning that ASMR – in the second highest spot in the US – is also a uniquely auditory experience.
Additionally, the top 100 shows a rising interest in news and current events. Alongside respected outlets like MSNBC, CNN, and Fox News, the complete list includes a number of satirical news figures like John Oliver and Stephen Colbert.
Most importantly, the top search terms reveal that people are beginning to use broader search terms than in the past. Yes, they are also searching for specific branded content like fortnite and snl, but they are also using broad terms like “music”, “lofi”, and “memes”.
Between this and YouTube’s suggested videos, this shows that the platform is still fertile with opportunities for smaller brands among the biggest names and influencers.
Specifically, the study – which used a mix of surveys and in-person interviews – found that more than half (55%) of consumers regularly use online videos as part of their shopping research.
“For more and more shoppers, video is becoming indispensable when they’re ready to buy. In fact, more than 55% of shoppers globally say they use online video while actually shopping in-store.”
Google’s Recommended Strategies For Using Video
Within the article about the report, Google also suggests a few ways brands can use videos to influence online shoppers:
Video Shopping List
One of the most surprising findings of the study is that many consumers are replacing traditional shopping lists with a video.
“If I go to a store and forget what I need, I pull up the video to see the ingredients. I pull to the side, watch the video, and get what I need,” said one person interviewed.
Getting Informed and Feeling Confident
For more technical fields or issues, such as finances or repairing complicated machines, videos can be an invaluable way to help shoppers feel more confident about their purchases.
“YouTube has taught me that I’m capable of doing what I didn’t know I could do,” explained one consumer.
Video Reviews Can Be The Tie-Breaker
Video reviews are one of the most trusted forms of online reviews and are a popular reference point when making purchasing decisions. The wide variety of video reviews out there give people the ability to focus on the features they care most about and see which products will perform best for their needs.
As one shopper told interviewers, “While I was in Home Depot the other day, I was on YouTube looking up drill sets to see which one was better and which one burned out quicker through stress tests.”
What This Means For Brands
It’s no big surprise that online shoppers are increasingly using videos to influence their shopping decisions. What is surprising is when and where they are referencing these videos and how they are actively using the videos within the shopping process.
The biggest recommendation from the study is that you “think of ways your brand can show up to meet these in-the-moment needs, whether it’s through ads that spark ideas and inspiration or through more in-depth content to answer questions and help people along their path to purchase.”
https://www.tulsamarketingonline.com/wp-content/uploads/2017/10/Google-Video-1.jpg360640Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2019-09-03 16:29:022019-09-03 16:29:02Google Says 55% of Consumers Rely on Videos To Make Purchasing Decisions
Advertisers are seeing more value in online video ads than traditional TV advertising, according to the Interactive Advertising Bureaus’ third annual Video Ad Spend study.
The annual survey asks 360 marketing and media buying professionals about their past ad spend habits and how they plan to spend their ad budgets in the next year. The takeaway from this year’s findings is that advertisers are moving away from traditional advertising channels in order to reach the more diverse audience online.
“Marketers and agencies are telling us they clearly see great value in original digital video programming,” said Anna Bager, svp and general manager of mobile and video at IAB.
The majority of advertisers surveyed by IAB (72%) said they plan to move advertising spending away from TV ads in favor of focusing on improving and sharing digital ads in the next year.
Out of those advertisers who said they intend to increase their digital video spending, 41% said they plan to pull from cable TV advertising. Similarly, 47% of these advertisers plan to pull from broadcast TB spending.
Some advertisers said they would also pull from non-video ads online (30%), advanced-interactive TV (30%), and mobile video ads (28%).
Most tellingly, more than two-thirds of advertisers and marketers (68%) said they believe original digital video will be as, if not more, important than, original TV programming within three to five years.
The study also found that advertisers and media buyers have increased their overall investments in digital video by more than 114 percent over the past two years, averaging more than $10 million annually spent on digital video.
https://www.tulsamarketingonline.com/wp-content/uploads/OnlineVideo.jpg00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2016-05-03 11:21:302016-05-03 11:21:30Video Advertisers Say Online Video Budgets Will Soon Rival TV Ads
