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With new data showing that LinkedIn’s virtual events are experiencing a massive surge in participation lately, the company announced it is testing a new feature for audio-only live events. 

In the recent announcement, LinkedIn revealed that attendance for virtual events on the platform is up more than 230% year-over-year. At the same time, the platform says it also saw 150% more events created year-over-year.

Obviously, a major contributor to the popularity of these events is the ongoing Covid pandemic, which has seen in-person events limited or entirely canceled over the past year and a half.

As this continues to be a problem around the world, the company believes expanding its services to include audio-only events will draw even more users to LinkedIn live events.

As the announcement says:

“This month, we’re taking a big step forward and building on the success of LinkedIn Live broadcasts by launching an entirely new interactive events experience that allows our members to more actively participate in the conversation.

Being an active part of the conversation at an event can help you make new connections, bolster your professional brand and inspire peers. In our new experience, you can participate in the live conversation by raising your hand and joining the speakers, “on stage” to help direct and add to the discussion.”

Since audio-only live events are still in the testing phase, LinkedIn says only a small group of users will be able to host these events when they first roll out. However, anyone will be able to sign up, listen, and participate in these events.

Once the company is satisfied with testing the service over the next few months, the company says it plans to expand the ability to host events to more users, though an exact date when to expect this was not available.

Google is unveiling a new service called Fundo which helps businesses, entrepreneurs, and creatives hold and monetize video events. With Fundo, event holders can set the date for their event, sell tickets, and connect with their followers all in one space. 

What Exactly is Fundo?

Fundo is an online platform which allows users to create and sell tickets to private events. Unlike many other online video event tools, there is no software or app to download. Everything is done directly on the platform’s site. 

Events can be easily publicized on other platforms, using a simple link to the event page. Users can also browse for upcoming events on the site.

Who Is Fundo For?

The primary audiences for the platform appear to be businesses, consultants, and celebrities, though the tools could be used by anyone looking to have private workshops or small discussion-based events. 

Specifically, the announcement calls out a few professions that may benefit from the platform:

“In addition to YouTube creators and their fans, we’re seeing authors, fitness instructors, business and lifestyle consultants and others use Fundo to find new ways to connect.”

Three Types of Events

For now, the platform allows for three different types of events to be held. These are:

1:1 Chat + Photos

The one-on-one event is pretty much what it sounds like – a way for creators to hold an event with a single individual or fan. This would typically be for a very casual conversation or low-key discussion. 

What sets this event apart is the introduction of a virtual photo booth feature which allows fans and creators to take virtual photos together.

For many professionals, this might not be all that interesting. However, YouTube celebrities or other well-known figures may find these one-on-one experiences a powerful way to connect with fans and still be able to monetize the experience. 

Meet and Greets

Meet and Greets are largely similar to the 1:1 type events, only with several fans or followers at a time. 

In the announcement, Google focuses on using these events to connect YouTube creators with fans for small roundtables and hangouts. 

As the company describes it:

“As a fan, you’ll have a variety of experiences to choose from. Join the Q&A with… channel members in a group Meet & Greet…”

Workshops

For most, this is going to be where Fundo really shines. 

Workshops allow for consultants, experts, and leaders to hold special events where they guide attendants through a process. 

For example, salon workers struggling to bring in clients during the pandemic can use Fundo to hold classes teaching basic hair care or styling to bring in revenue on the side. 

At the same time, these events help promote your core business by showing your abilities and expertise to all who attend. 

No matter what field you are in, Fundo workshops offer an opportunity to build your brand, showcase your goods, and connect with existing customers or fans all at once – and bring in a little bit of revenue while you’re doing it. 

How Secure Are Fundo Events

After the rise of Zoom Bombing – the act of breaking in and disrupting Zoom events – one of the biggest concerns for many virtual event holders is privacy and security. 

While the company doesn’t go into detail on how it prevents this from occurring, Google says there are no ways for users to crash an event without a ticket. 

As the announcement says:

“Safety is a top priority. Because Fundo is checking everyone’s ticket, there’s no risk of uninvited guests. We also have reporting and flagging features to curtail abuse.”


To sign up or find out more, check out the links below:

Sign Up: https://fundo.town/creators

Google’s Announcement: https://blog.google/technology/area-120/fundo/

Help Document: https://intercom.help/fundo/en/articles/4169996-how-does-fundo-work

As COVID-19 continues to be a major concern for people across the country, Facebook is introducing a new way for businesses and creators to monetize online events on the platform. 

Critically, the company says it will not collect any fees for paid events held on the platform to help businesses and individuals struggling during the pandemic. 

“Pages can host events on Facebook Live to reach broad audiences, and we’re testing paid events with Messenger Rooms for more personal and interactive gatherings.

In testing, we’ve seen businesses use Facebook to host expert talks, trivia events, podcast recordings, boxing matches, cooking classes, intimate meet-and-greets, fitness classes, and more.”

While Facebook is far from the first to offer a way to deliver paid events that are entirely streamed to attendees, their service is unique is the all-in-one nature. Facebook can handle not just the streaming, but payment, advertising, and organic word-of-mouth. 

To put it another way, a person can see the ad for your performance in their feed, make a payment, and view your event without ever leaving Facebook. The company is also one of the only services which does not take a cut of ticket sales. However, purchases made on Apple devices or through the iOS Store are still subject to Apple’s 30% fee. 

Prohibited Content

As with all content shared on Facebook, live events must stay within the Community Standards, Partner Monetization Policies, and Content Monetization Policies.

While these guidelines include the obvious things you might expect, such as banning hate speech, inciting violence, or “sexualized content”, the social network’s content policies prohibit some areas you may not expect. 

For example, promoting health products including medical masks and hand sanitizer is currently banned on Facebook. 

Other restricted categories include:

  • Debated social issues
  • Conflict or tragedy
  • Objectionable activity
  • Sexual or suggestive activity
  • Strong language
  • Explicit content
  • Misinformation
  • Misleading medical information
  • Politics and government

In addition to restricting these types of content, monetized events cannot include these some specific media:

  • Static videos
  • Static image polls
  • Slideshows of images
  • Looping videos
  • Text montages
  • Embedded ads

In the announcement, Facebook says the paid events will be available to brands and individuals for at least one year. After that, they may introduce new fees or even remove the service.