The latest research from the Interactive Advertising Bureau and Pricewaterhouse Coopers, which examines the first half of 2012, finds that the biggest contributor to online advertising in the U.S. continues to be spending on Search Marketing.

With 48% of all interactive advertising in the first half of the year, search ads brought in $8.1 billion.  It is also 19% higher than during the same period of 2011.

Performance pricing, usually cost-per-click, remains the dominant pricing model and has continued to get stronger.

For graphs of the data, visit Pamela Parker’s write up over at Search Engine Land.

 

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