Instagram LogoInstagram is quickly becoming one of the most popular social media platforms around. With new estimates saying Instagram pulls in 300 million monthly users, the photo- and video-sharing app has bypassed Twitter’s official user count of 284 million. The new numbers mark a 100 million user increase since March.

The company announced the milestone yesterday, along with the announcing that Instagram would begin verifying accounts similar to Twitter’s method of certify celebrity or high-profile accounts.

The verified badges for public figures and brands will be coming within the week according to Instagram, who says the badges “will make it easier for people to identify and follow the authentic brands they care about.” The blue badges will appear next to names on their profile pages, as well as in search.

The increase in users leaves only a few social media sites ahead of Instagram, including Google+, LinkedIn, and Instagram’s companion company Facebook. The site is extraordinarily popular among youth and brands, and predictions see it continuing its fast growth.

In the announcement, Instagram also said it would be purging fake accounts from the site, so brands can expect to see a relatively small follow count decline.

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