Content creation has long been at the top of SEO, but it is leaking from the internet into the real world. One of the front runners of this change in real-life marketing is Red Bull, who has begun publishing their own magazine, The Red Bulletin, which paints a picture of a world where there are no limits.
This isn’t an isolated case. According to a recent survey, 90% of marketers believe that content marketing will only become more essential in the next year. Ronn Torossian has predictions and other instances of how companies are using content creation to reach out to their customers directly, all at Search Engine Journal.