Google My Business is Getting Relaunched as “Google Business Profiles”

Say goodbye to “Google My Business” and say hello to “Google Business Profiles” as the search engine streamlines its tools for businesses.

Though much will stay the same for businesses listing their services on Google, the rename marks some significant changes – such as where and how your businesses can claim their profile. Starting now, your brand can claim its profile directly from either Google Search or Google Maps.

Below, we will talk a bit more in-depth about how you can claim your listing and what this means for existing listings.

How to Claim a Google Business Profile

When signed into the Google account associated with your business, the fastest way to claim your listing is to simply search for your business name. 

This will bring you to a prompt that will allow you to verify your listing or challenge someone who has already made a claim for your listing. 

Once claimed and verified, you will be able to edit any information shown and add additional details like photos, videos, unique services, and Google Posts.

Is Anything Else Changing?

For the most part, everything else is staying the same regarding local business listings on Google. Their appearance will stay the same, as will the optimization methods to ensure your business appears for relevant searches. 

What will change is where you are editing this information. 

For example, the search engine says it is no longer necessary to use the specific Google My Business website or app to update your listing.

The app will be phased out in early 2022, though you can still use the website if you are managing multiple listings. It will simply be renamed to “Google Business Profile Manager.”

For now, this is all the news we have about the relaunch of Google My Business and Google Business Profiles. More info will be coming in the coming months as the relaunch rolls out.