Facebook has been slowly but steadily making strides into the domain of local search, and their latest app in testing called “Hello” makes this clearer than ever.
Hello claims to allow mobile users to search for other people or businesses on Facebook using either specific names or business categories, making Hello Facebook’s answer to the phone book. Once you’ve found the person or business you’re searching for, it just takes a single tap to get directions or make a phone call.
“So if a friend tells you about a new restaurant in your neighborhood, you can use Hello to find their hours, make a reservation, and get directions, all without leaving the app,” explains Facebook in a blog post.
Facebook also says the app will use Facebook profiles information to display relevant info about callers onscreen with incoming calls, including a profile picture, name, and number of contacts in common.
The app will also include a privacy feature which allows users to block commonly blocked numbers or specific numbers. Blocked calls will be automatically directed to voicemail, but still appear in the call log.
The test version of the app is available for Android users in the Play Store.