Celebrate Google’s 25 Years In Search Trends Report and Time Capsule

Google has released its annual Year in Search list of trends and popular searches, but this year’s list includes a special twist.

To celebrate 25 years as a search engine, this year’s Year In Search includes a ton of interesting fun facts, milestones, and a time capsule that helps users see how far we’ve come.

25 Years of Digital Search

To open the latest Year in Search report, Google included a film that highlights how our interests and technology have changed in the last two and a half decades.

The video includes all sorts of gigantic accomplishments from popular figures such as Taylor Swift and iconic brands like Pokemon, along with massive social and scientific developments like nuclear fusion, and the increasing acceptance of marriage equality.

The Time Capsule

The Google Trends Time Capsule shows the most popular searches for certain categories from each year.

For example, the graph below lets you see Pokemon’s gradual fall out of the top five card games and eventual return to popularity 17 years later.

You can explore the featured categories, gain a new perspective of the most powerful trends, and even take an interactive quiz to see which year’s search trends were most interesting to you.

Most Searched Playground

Another new part of the Year in Search report is the inclusion of an interactive Google Doodle/game that highlights many of the most popular places, people, and events from the past 25 years.

Zoom in and explore to find over 1,700 figures, easter eggs, and other surprising finds while touring Google’s history as a search engine.

The Year In Search Report

Of course, we have the annual search trends report itself. The Year in Search 2023 report highlights the most popular searches of the past year for several categories. You can explore the global trends that have shaped the world or filter the trends by country.

Local Year In Search

If you are looking for more localized trends, you can also explore the top trends from specific cities in Google’s Local Year in Search.

The section includes trends for each city including entertainment, “near me” searches, and relevant area-specific searches.

Even More

This year’s report includes even more cool trivia and interactive information, including Google Search Milestones, notable Facts About Google, and a statement from CEO Sundar Pichai’s view for Google’s future.