Google Search Rankings

In just 2020, Google has changed its search engine more than 4,500 times, according to the newly updated “How Search Works” site. 

Or, as Google puts it, “There have been 4,500 such improvements in 2020 alone.”

Whether you agree with Google’s description of their changes as “improvements”, the disclosure is interesting because it shows that the search engine continued to ramp up how frequently it updates parts of its system – even during the initial outbreak of the COVID pandemic. 

In comparison, Google made 3,200 changes to its search engine in 2019, the year before. At the same time, the company said this was nearly a 10x increase from a decade before. In 2009, the search engine reported just 350-400 changes.

What Do These Changes Include?

Google’s 2020 ‘improvements’ can include anything from updates to its user interface, changes to search results, and adjustments to how specific carousels or sub-sections like “news” function. 

As such, it isn’t all that surprising that Google is making significantly more updates to its systems than it was a decade ago. The search engine is considerably more complex and multifaceted these days compared to its 2009 counterpart. 

Still, I think many expected to see a relative slowdown to these updates as many workers began working remotely and the country braced for the spread of the novel coronavirus. 

“How Search Works” Site Gets a Redesign

This info was revealed as part of a much larger redesign of the search engine’s ‘How Search Works’ website, which “explains the ins and outs of search.”

Since 2013, Google has used the portal to help educate users about the broad principles Google uses to rank sites and filter out spam or inappropriate content. 

With the latest update, the company has “updated the site with fresh information, made it easier to navigate and bookmark sections and added links to additional resources that share how Search works and answer common questions.” 

“The website gives you a window into what happens from the moment you start typing in the search bar to the moment you get your search results. It gives an overview of the technology and work that goes into organizing the world’s information, understanding what you’re looking for and then connecting you with the most relevant, helpful information,” Google added.

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