How do SEO professionals address the issue of SEO “baggage”? A site which has been marked for penalty by search engines may require a major overhaul to establish itself as a top tier site. SEO professionals must address SEO techniques used within the site itself. An audit of content and back links is necessary to ensure the overall success of a site. It may seem daunting, but there are some definite steps that can be taken to accomplish this.
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SEO Baggage: From Account Managers To SEO Account Janitors – Search Engine Land