Site Auditing for SEO Cleanliness

How do SEO professionals address the issue of SEO “baggage”? A site which has been marked for penalty by search engines may require a major overhaul to establish itself as a top tier site. SEO professionals must address SEO techniques used within the site itself. An audit of content and back links is necessary to ensure the overall success of a site. It may seem daunting, but there are some definite steps that can be taken to accomplish this.

Read the full article here:
SEO Baggage: From Account Managers To SEO Account Janitors – Search Engine Land