The Google+ local, which replaced Google Places, now offers store / establishment rating. It gives the searcher/user the ability to rate the place if it’s good or bad place to dine, shop etc. Zagat systems, the partner of Google for the said interface, will collate what the user has entered and it will post the rating of that establishment. On top of that, establishment owners can “customize” their store by uploading photos to get good reviews / ratings. The new Google+ pages are more attractive and the bonus? They’re crawlable. SEO benefits from these pages look very possible.
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Helping Or Hurting: The Debate Over Google+ Local