Google Now and the Evolution of SEO

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Google is the key to business success in the Internet age. How is Google mobile and consumer willingness to share new data changing SEO and internet marketing? Consumers are now more willing than ever to share personal information and location data which will mark a shift in search engine optimization. Learn how to use Google’s powerful set of tools to increase your search engine ranking.

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Search Engine Marketing And SEO Via Google Now – Plus Ten Web-Based Tools – Forbes

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Music Group X5 Uses SEO To Jump Start Success

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Learn how X5 music group utilized a number of SEO tricks on their way to success. X5 music group is second only to Universal Music group in Classical music sales through iTunes. They’ve succeeded in the harsh digital music world by optimizing their search results and tailoring their marketing strategy to specific niche groups.

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X5 Music Group Relies on SEO Tricks, But Inching Closer to Legitimacy – International Business Times

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Google’s Backlink Warnings – Ignore Some, Not All?

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Google has given another update on their link warnings, and it hasn’t really cleared up much at all. Apparently if you have negative links but didn’t know about them, you can ignore them. And if you have negative links and did them on purpose, you’ll get the warning, but you can ignore it. But if you get a new warning message, you shouldn’t worry, but you shouldn’t ignore it. It won’t affect the whole site but it will affect their opinion of some links to the site, so you’ll get a hit for some keyword phrases. So it’s clear as mud.

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Google Explains New Link Warnings, Says Don’t Panic But Don’t Ignore

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Site Auditing for SEO Cleanliness

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How do SEO professionals address the issue of SEO “baggage”? A site which has been marked for penalty by search engines may require a major overhaul to establish itself as a top tier site. SEO professionals must address SEO techniques used within the site itself. An audit of content and back links is necessary to ensure the overall success of a site. It may seem daunting, but there are some definite steps that can be taken to accomplish this.

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SEO Baggage: From Account Managers To SEO Account Janitors – Search Engine Land

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Remarketing Gets Easier in AdWords and Analytics

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Google is trying to make it easier on the way advertisers do remarketing on Adwords. They have created a remarketing list that you can apply to URLs of your page instead of needing to create tags one by one. Both choices are now different options to select from. Another change is for marketers who have Google Analytics account linked. There will be a beta release to allow these remarketing lists to be created within GA.

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AdWords Remarketing Gets Tag Makeover, New Features

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Being In SEO Requires Constant Vigil and Awareness

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A career in SEO is a dynamic race to keep up with the latest trends. Major trends and significant individuals in the world of SEO change constantly. The question we address is how do we as SEO professionals continue to stay relevant to the latest and greatest ideas, methods and techniques used to stay at the top?

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Three Things I Wish Someone Told Me About a Career in SEO – Business Insider

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You Can Now Search Google With Finger Writing

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It’s now easy to search terms on Google in your smartphone or tablet with your finger instead of typing words on the keyboard. You can use your finger to type on Google home page and then Google will convert your handwriting to text with its handwriting technology. To enable this on your mobile, all you have to do is, go to “settings” and enable “Hand write.” Then you can start writing on Google with your finger.

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Google Now Allows You To Write Your Search Queries

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Are Press Releases Safe For SEO After Penguin and Panda?

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If what you’re looking for is quality press releases (newsworthy content) then there are some SEO press release tips that would be beneficial to hold to, especially after the Panda and Penguin updates. These include things such as sticking to higher end distribution services that offer the press releases over a genuine newswire, working with sites that are regarded good neighbors by Google, remembering that the traditional press release has the chief goal of drawing the attention of a journalist, as well as writing for the journalist, the search engines, the customer, the prospect and the social media news networks. Doing each of these can prove to be quite effective and result-oriented.

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Can the SEO-PR Love Affair Survive After Panda & Penguin? – Search Engine Watch

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Math and Science Answers Easier Now in Google

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Google has upgraded its search engine result calculation functions. Google now will display a calculator whenever you type a math function in the Google search. Previously it only displayed the answer but now it will display it in a calculator format. This virtual scientific calculator along with an upgrade of the Google units conversion interface gives you some more power with your math/science queries.

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Google Calculator Gets A Major Upgrade

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Google+ Pushed Further Into Organic Search Results

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Google is pushing Google+ again, this time by adding an Actively Discussed On Google+ link underneath your search results. Once again Google is using its extremely popular search to promote its rather less popular social network. While this new measure is just in test mode for now and there is no official release date set, it’s just one more example of how Google+ is being promoted to the uninterested masses.

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“Actively Discussed On Google+” Now Showing In Google Search Results

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