Craigslist Blocking Googlebot and Other Search Engine Bots

,

Craigslist’s daring decision to go thermonuclear on re-listers can only be viewed as a risky option. After all, you need a lot of guts to tell a top-ranking search engine such as Google to stop indexing its content. This means the site cannot tolerate other parties making use of its listings. Then, it makes very little meaning for Craigslist to continue to have the peace icon anymore.

Read the full article here:
Craigslist going thermonuclear on re-listers, reportedly blocking all search … – VentureBeat

/0 Comments

SEO Changes; 10 Expired SEO Methods To Avoid

,

As Google changes their algorithm, often anyone doing SEO has to change their approach to manage SERP climbing, as well. Here is a quick list of 10 old SEO techniques that don’t have the same ability they used to:

  1. Article Submissions
  2. Press Releases Without Anything Newsworthy
  3. Reciprocal Linking, Link Exchanges
  4. Creating Thin Content
  5. Losing a Voice to Automation
  6. Ignoring Social Signals
  7. Implementing Tactics Without a Strategy (applies to 1-6 above)
  8. Focus on Rankings
  9. Focusing on Google Only
  10. Ignoring Design

All of these are tempting tactics that used to be effective (in some cases, things you could get away with). Now these are things that can’t be counted on in the same way.

For more details on each point, check out the article linked below, by Greg Habermann.

Read the full article here:
10 Old SEO Methods You Need to Stop

/0 Comments

Is Cloud Computing a Disaster Waiting To Happen?

,

Steve Wozniak from Apple recently talked to an audience and shared his concern with cloud computing. He refers to the lack of ownership of content and the relevant lack of control. If he’s right, then when we trust all of our content (personal or business) to the cloud, we may be up a creek without a paddle if something goes awry inside the cloud.

Read the full article here:
Apple Co-Founder Wozniak Believes Cloud Computing is a Brewing Storm

/0 Comments

Top Sites Needn’t Worry About SEO So Much

,

If your website is one of the top 1% of the total 141 million active webpages, the standard SEO guidelines apparently do not apply to you. While the top web sites can ignore the fundamental optimization rules, it is important for the remaining 99% of the websites to follow standard SEO rules with care. There are solid reasons for this – to find out if you are part of the 99% and what to do if you are not, check out the article linked below.

Read the full article here:
SEO Doesn’t Matter…To The 1% – Huffington Post

/0 Comments

Building Backlinks Can Be Easy When Done Right

,

Building links is a task that can be made easier with a few tips. Adding social sharing tools to blog articles is a start. Having readers share these articles helps to spread the word. Creating a regular electronic newsletter will also increase the odds of having a link shared. It is important to note what kind of blog post is being used, and to use things like how-to posts, interviews, live blogs, and infographics.

Read the full article here:
101 Ways to Link Build in 2012

/0 Comments

How To Keep SEO Rankings With Business Name Changes

,

There are some key online issues to consider before changing a business name. First, recognize that it is going to cause issues with identity and branding – users, databases, etc. recognize your business by that name. If you do change, you need to update the change in business and internet directories, inform your contacts, involve your clients, and include keywords commonly used in internet searches to minimize the chance of being lost in the name change. Remember to keep the internet domain name – that is a good way to lose your rankings on internet search engines, and thus potential customers!

Read the full article here:
The SMB Guide To Changing Business Names & SEO

/0 Comments

SEO for Penguin Recovery and Anchor Text Details

,

Has Goggle Penguin damaged your sites ratings? Do you need help in the confusion left behind? Find out more about Google Penguin, Naked URLs, Brand Anchors, Brand-keyword hybrid anchors, Universal/junk anchors, and how to raise your ratings. What was great pre-Penguin could now be catastrophic post-Penguin. Beat the rating you have by learning how Google Penguin works.

Read the full article here:
Post-Penguin SEO Link Building: The Naked (URL) Truth – Search Engine Journal

/0 Comments

Black Hat SEO and Malware Hits the Olympics

,

Hackers are at it again, this time targeting the Olympics and all the fans trying to stay in the know with what’s going on. Find out how hackers are turning life-changing events into viruses and malware through SEO tricks, and what you may be doing to increase your chances of falling victim to the nasty assaults.

Read the full article here:
Olympics hit by SEO poisoining, as black hat hackers change tactics – SC Magazine UK

/0 Comments

Some Extra Tips For Infographic Publishing

,

Infographics may be amazing for nearly anyone who comes across them, but they aren’t the only thing you need to use to create brand or website awareness. Sure, the like buttons and visuals come in super handy, but have you forgotten anything else you can use to make infographic publishing that much better? Find out what you may be lacking!

Read the full article here:
Infographic Publishing: Did You Include an Embed Code?

/0 Comments

New Survey Shows Good Outcome For Microsoft, not Google

,

Internet Retailer ran a recent survey that focused on the search engine marketing in Google and Bing. The survey found that people have had a negative reaction to the new searching and ranking policies introduced by Google and have reported a substantial ranking drop from revisions like Panda. Bing is poised to have increased business in its future with a higher number of advertisers looking to increase spending with Microsoft adCenter. Does this survey hold truth in its outlook of an increase in revenue for Microsoft from ad spend?

Read the full article here:
Internet Retailer Survey: Search marketing – InternetRetailer.com

/0 Comments