Microsoft AdCenter Update, Trying To Keep Up With AdWords

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Microsoft’s main advertising product adCenter now comes up with added features, to give a tight competition to Google AdWords as they now have a added option to import the existing advertisements in AdWords to adCenter in very simple steps. AdCenter can now be used to find any minute level of information and also has the option of adding more ads in one ad group. Two extra features added are the options to include more sites in the exclusion list and very advanced payment methods.

Read the full article here:
Microsoft Begins Rolling Out AdCenter Update – Search Engine Land

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Google Analytics Upgrade To The Next Level, Retire Old Version

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Google has finally decided to retire it’s old version of Google Analytics, a web traffic analysis tool that gives website owners detailed information on visitors’ usage patterns for free. For over a year, Google has given users the option to pick between the new and old versions of this program, but is now putting the old version to rest.

Read the full article here:
Google Bids Goodbye to Old Version of Analytics – ValueWalk

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Google’s Public Announcement: $80 Billion From 1.8 Million Businesses

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Google released its 2011 economic numbers stating that it had an impact to the tune of 80 billion dollars. This move brought about a few questions regarding why they felt the need to release the numbers, as most know that Google is a successful company. The numbers reported are a bit had to figure since it is reporting on figures from 3rd party companies working within Google.

Read the full article here:
Google: We drove $80B in US economic activity last year – CNET

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Google Auto-Complete (Google Instant) Now For Sale

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Google Commerce is creating a program in which you won’t have to type the entire phrase when you’re searching for something. They are partnering with advertising firms as to make searches of their products. This will be revolutionary as it will help people search for things they may not know how to spell. Advertisers are lining up for the service.

Read the full article here:
Google Adds ‘Search As You Type’ to Commerce Sites – PC Magazine

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6 Major AdWords Mistakes

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If you want your AdWords campaign to succeed, you need to know the sure ways that it won’t. Learn the 6 ways that will make your AdWords campaign fall flatter than a pancake, so you know the exact mistakes you should be avoiding. This way, you are sure to do the right thing when you move forward.

Read the full article here:
6 Ways to Ensure Your AdWords Campaign Fails – Search Engine Journal

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Google Analytics Data Being Added To AdWords Column Choices

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A new feature currently being developed by Google, Analytics, should be coming to AdWords soon. It has begun its small beta testing to a few select accounts. Not much is known about the new success of the testing or any other intended features, but GA is a long awaited feature for marketers. Its introduction will perhaps bring a new, slightly more organized Columns tab where you can customize the page better.

Read the full article here:
Google Tests Adding Analytics Data To AdWords – Search Engine Land

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Ad Targeting Algorithms Can Make A Difference of Billions

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“Ad Targeting is Hard” is an informative article that describes what is working well and not so well when trying to reach an user. One targeting method that is profitable is Google AdWords. Another, used by Microsoft has been a losing proposition. The article explains the complexity of Algorithms and the vast amount of data needed to correctly train the Algorithms. Finally, the article describes the attributes of a successful targeting campaign.

Read the full article here:
Ad Targeting Is Hard – TechCrunch

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Google AdWords Lawsuit Checks – Are They Legit?

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Many people have been receiving checks as the result of an alleged class action lawsuit filed against Google for allegedly overcharging advertisers. The class action lawsuit appears to be legitimate, but the amounts of the checks, some as little as seven cents, hardly seem worth the paper they are printed on.

Read the full article here:
Google Adwords Settlement Check: Is It a Scam? – Better Business Bureau (blog)

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New AdWords Help From Google Directly

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This is pretty big news.  Google’s just released (on 9/9/10) a new site, called the Google AdWords Small Business Center.  This is a site dedicated to helping people learn more about how to use AdWords or how to improve existing accounts.

There are several lessons here, with tips and even a link to the AdWords Beginners’ Guide.  It looks to be a good place for people to learn about AdWords, although the site by itself doesn’t appear to be fully comprehensive.  However, they do include links to other pages, including a link that allows you to search for an AdWords Pro (such as myself, yes, I am an AdWords Pro) to help take care of all of the work involved in managing your AdWords account.

At any rate – if you’re having trouble with your AdWords account in any way, I recommend checking out Google’s new Small Business Center.  It might give you the help you’re looking for.

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AdWords Split Test Update, Beta Testing

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Google AdWords has a new tool they’re trying out.  It’s called the AdWords Campaign Experiments (or ACE).  It’s taking some testing that normally takes a while and making it faster. Read more

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