Search Result Ads In Facebook Now Showing

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Facebook has started testing Cost-per-click Ads in search results where advertisers pay the publishers when a certain ad is clicked. Users are not able to differentiate sponsored results with that of original results until they look for below the listings for the term “sponsored” (in small print). However one can’t search for each and everything under the sun, advertisers can only choose a specific entity within Facebook, like a brand. This is looked upon as a new money making initiative by Facebook.

Read the full article here:
Facebook Tests CPC Based Search Ads – Search Engine Roundtable (blog)

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B2B SEM/PPC Is Not The Same As B2C

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Advertising targeting the business consumer market can be a great tool, though is often found to be ineffective. However, properly implemented B2B SEM can generate a large ROI from businesses, and lift your company image in both the business and consumer market. This article outlines 10 mistakes frequently made in evaluating the success of these marketing campaigns, setting up the advertisements, and effectively targeting the business markets, with awareness and attention to each of these areas being able to improve the effectiveness of SEM.

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10 Common Mistakes In B2B Paid Search

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Microsoft AdCenter Update, Trying To Keep Up With AdWords

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Microsoft’s main advertising product adCenter now comes up with added features, to give a tight competition to Google AdWords as they now have a added option to import the existing advertisements in AdWords to adCenter in very simple steps. AdCenter can now be used to find any minute level of information and also has the option of adding more ads in one ad group. Two extra features added are the options to include more sites in the exclusion list and very advanced payment methods.

Read the full article here:
Microsoft Begins Rolling Out AdCenter Update – Search Engine Land

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Google Analytics Upgrade To The Next Level, Retire Old Version

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Google has finally decided to retire it’s old version of Google Analytics, a web traffic analysis tool that gives website owners detailed information on visitors’ usage patterns for free. For over a year, Google has given users the option to pick between the new and old versions of this program, but is now putting the old version to rest.

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Google Bids Goodbye to Old Version of Analytics – ValueWalk

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Google’s Public Announcement: $80 Billion From 1.8 Million Businesses

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Google released its 2011 economic numbers stating that it had an impact to the tune of 80 billion dollars. This move brought about a few questions regarding why they felt the need to release the numbers, as most know that Google is a successful company. The numbers reported are a bit had to figure since it is reporting on figures from 3rd party companies working within Google.

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Google: We drove $80B in US economic activity last year – CNET

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Google Auto-Complete (Google Instant) Now For Sale

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Google Commerce is creating a program in which you won’t have to type the entire phrase when you’re searching for something. They are partnering with advertising firms as to make searches of their products. This will be revolutionary as it will help people search for things they may not know how to spell. Advertisers are lining up for the service.

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Google Adds ‘Search As You Type’ to Commerce Sites – PC Magazine

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6 Major AdWords Mistakes

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If you want your AdWords campaign to succeed, you need to know the sure ways that it won’t. Learn the 6 ways that will make your AdWords campaign fall flatter than a pancake, so you know the exact mistakes you should be avoiding. This way, you are sure to do the right thing when you move forward.

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6 Ways to Ensure Your AdWords Campaign Fails – Search Engine Journal

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Google Analytics Data Being Added To AdWords Column Choices

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A new feature currently being developed by Google, Analytics, should be coming to AdWords soon. It has begun its small beta testing to a few select accounts. Not much is known about the new success of the testing or any other intended features, but GA is a long awaited feature for marketers. Its introduction will perhaps bring a new, slightly more organized Columns tab where you can customize the page better.

Read the full article here:
Google Tests Adding Analytics Data To AdWords – Search Engine Land

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Ad Targeting Algorithms Can Make A Difference of Billions

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“Ad Targeting is Hard” is an informative article that describes what is working well and not so well when trying to reach an user. One targeting method that is profitable is Google AdWords. Another, used by Microsoft has been a losing proposition. The article explains the complexity of Algorithms and the vast amount of data needed to correctly train the Algorithms. Finally, the article describes the attributes of a successful targeting campaign.

Read the full article here:
Ad Targeting Is Hard – TechCrunch

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Google AdWords Lawsuit Checks – Are They Legit?

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Many people have been receiving checks as the result of an alleged class action lawsuit filed against Google for allegedly overcharging advertisers. The class action lawsuit appears to be legitimate, but the amounts of the checks, some as little as seven cents, hardly seem worth the paper they are printed on.

Read the full article here:
Google Adwords Settlement Check: Is It a Scam? – Better Business Bureau (blog)

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