Ad Targeting Algorithms Can Make A Difference of Billions

“Ad Targeting is Hard” is an informative article that describes what is working well and not so well when trying to reach an user. One targeting method that is profitable is Google AdWords. Another, used by Microsoft has been a losing proposition. The article explains the complexity of Algorithms and the vast amount of data needed to correctly train the Algorithms. Finally, the article describes the attributes of a successful targeting campaign.

Read the full article here:
Ad Targeting Is Hard – TechCrunch