There are three options inside AdWords that many don’t see or realize that can help hugely to save time and effort.

1) Bulk changes to local business listings – you can actually change multiple location extensions at once using AdWords Editor. Just use the “Make multiple changes” inside the Extensions tab in the Editor to do this.

2) AdWords labels. Want to sort through campaigns, ad groups, keywords or even ads with a specific category that doesn’t exist natively? Add a label. You can label anything to be able to quickly see what parts of your campaigns you want to focus on.

3) Automated rules. There are other tools available that do this, but automated rules inside Google allow you to change CPC values, pause ads, or even change a budget based on progress that happens inside the campaign. This can reduce micro-managing your campaign to a huge degree.

Use these three AdWords abilities to cut time and improve efficiency for your own campaign management.

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3 Tips To Manage Complex Paid Search Programs – Search Engine Land

If you are an owner of an e-commerce site, then there are several steps that you may want to be aware of to prepare your site for Google Shopping. Following these five steps that have been outlined can help you get started and will make your e-commerce business stand out on Google Shopping.

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5 Steps to Prepare for Google Shopping – Practical Ecommerce

“Running Lean” is a book written by Ash Maurya. It’s about starting a new business or introducing new products, especially if the person who wanted to start it doesn’t want to spend time and money to discover that there’s no new market for it. AdWords is Google’s main revenue generator which is a pay-per-click advertisement. A report will be generated by Google on how many clicks a search variable / genre collected. So by using pay-per-click you can determine which area of the market will be best suited for targeting, and if you do it smartly you can do these types of tests without spending too much money.

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Running Lean With AdWords – Search Engine Watch

Advertising targeting the business consumer market can be a great tool, though is often found to be ineffective. However, properly implemented B2B SEM can generate a large ROI from businesses, and lift your company image in both the business and consumer market. This article outlines 10 mistakes frequently made in evaluating the success of these marketing campaigns, setting up the advertisements, and effectively targeting the business markets, with awareness and attention to each of these areas being able to improve the effectiveness of SEM.

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10 Common Mistakes In B2B Paid Search